RevOps Guides

Boomi vs Workato: Comparing which iPaaS Platform to choose?

It takes a lot of data analysis to run a business in the twenty-first century. But, with more demands than ever, project managers become overburdened. It has resulted in lowering productivity and made it harder to overcome hurdles! As a…

RevOps Strategy

The Blueprint for Data Operations: Part 1

What is Data Operations, anyway? Data Operations is a hidden team in your organization, connecting business and people systems. They help Sales Operations, Marketing, and Customer teams present accurate metrics, marketing data, and customer operations to executives. You may not…

RevOps Guides

Tray vs Workato: Which data automation tool is better and should you get it?

TrayTrayTray and Workato are powerful platforms enabling businesses to automate their data workflows and processes. However, they have some essential differences that may make one a better choice for a particular business. In this blog, we will explore the features…

lead-to-account matching
RevOps Guides

What is Lead-to-Account Matching?

Every business must attract qualified leads to thrive. However, acquiring leads is only the start of the customer journey. Nurturing and offering personalized value to identified leads is what ensures prospective customers convert into paying customers. This is where lead-to-account…

RevOps Guides

Introducing Custom Actions: Just-in-Time Logic Extender

Don’t you just hate it when you’re thinking about a problem and you’re not sure of the answer? So you do the most logical thing and open up your browser to Google: “How do I…“. Your query could be “What’s…

RevOps Leaders

21 Tips From 2021’s Data Superheroes

Grab a cup of your favorite beverage, and set aside some time to read each section slowly and digest their knowledge. Those who want to get the full experience should read (or re-read) each hero’s full interview. Most importantly, give…

RevOps Leaders

90 Days In: Building an Empathetic RevOps Team

WebPT’s robust web-based solution helps therapists from single-therapist clinics to multi-location enterprises with integrated documentation, scheduling, and billing solutions. With Doug’s vision for process and an emphasis on reducing the stigma on mental health, he is forging a new way…

RevOps Strategy

Toss a Coin to Your Ops Pro

As I was re-bingeing season 1 to prep for The Witcher’s season 2 release next Friday, I couldn’t help but see the parallels between Geralt of Rivia and our friendly neighborhood operations professional. Wait, that’s the wrong reference. (Probably because…

RevOps Leaders

Slowing Down to Speed Up: Insights from Legendary Ops Leader, Susan Whittemore

Our newest data superhero truly embodies the moniker. For the past 15 years, Susan Whittemore has led GTM (go-to-market) teams to optimize revenue delivery while keeping true to each company’s mission and brand promise. Whether it was boutique tax firms,…

RevOps Leaders

From Parenting to MOps: A Candid Chat With Laura Kendall

Data-minded leaders don’t stop being data-minded when they’re at home. Just ask MadKudu’s VP of Marketing, Laura Kendall, who recently gave birth to a baby girl named Ivy. “As a new mom with an anxious temperament, I might have taken…

RevOps Strategy

Debunking the Top 3 Myths About Customer Data Platforms (CDPs)

Myth #1: CDPs will build a single view of your customer Perhaps the most widely-spread claim of CDPs is that they enable businesses to build the all-important single view of customers. Even the CDP Institute defines a CDP as a…

RevOps Leaders

Data Nightmares and Marketing Miracles with Kanako Tone

Nick Bonfiglio: Why did you choose Marketing Ops? Why Alyce? Kanako Tone: It was time for a change. In my previous companies, I always reported to CMOs or VPs of Marketing. That system works fine, but I could see another…

RevOps Strategy

Why Zero Trust Doesn’t Work For Ops Teams

A few years ago, a new term started to make the rounds in cybersecurity: Zero Trust. It essentially means instead of inherently trusting — at least a little — users within corporate systems, you instead make that user earn every…

RevOps Leaders

The Ops Multiverse: 7 Questions Answered By Data Superheroes

With great power comes great responsibility to share it. We turn to our heroes to answer seven of your most burning questions — so you can achieve even greater feats. Operations, Assemble  1. Nick Bonfiglio: Do data leaders make good…

RevOps Strategy

3 Things Your Ops Pros Aren’t Telling You

“My day rarely goes as planned.” Fun fact: the data you know and love in your GTM systems doesn’t just spring to life all nice, shiny, and clean. Your ops pros are the ones making it that way, and it…

RevOps Strategy

The Problems With Corporate Retail Therapy

For the past decade, a lot of us in the tech industry have heard the same terms used over and over. The, at one point rather revolutionary, “cloud-first” startups have become increasingly commonplace. Looking for a SaaS app first to…

Cailin Radcliffe Interview
RevOps Leaders

Telling The Data Story with Cailin Radcliffe, Senior Director of Revenue Operations at Berkshire Grey

To say Cailin Radcliffe knows a thing or two about RevOps is an understatement. She’s the Senior Director of Revenue Operations at Berkshire Grey, a leader in intelligent enterprise robotic solutions. Cailin sees the messiness of RevOps as an opportunity.…

RevOps Strategy

New Syncari Report: Organizations Are Ignoring Their Chaotic, Untrustworthy Data

Our results confirmed a number of concerning factors that are leading to rampant data chaos in organizations today: trust in corporate data is at a minimum, the increased complexity in modern software structure is causing widespread issues, and the methods…