Data Wisdom for the Workplace

top 10 data enrichment companies in 2021
Guides

The top data enrichment companies right now

Data enrichment is a critical component of your customer data strategy. This article walks through a large list of options for data enrichment companies, what you can use them for, and some recommendations for the best partners depending on your…

Syncari graphic stating "Series A financing $17.3 million"
Guides

Letter from the CEO: Announcing Our Series A Funding Round

I am bursting with excitement to announce that Syncari has raised a Series A funding of $17.3 million from a group of leading investors, which will propel our platform growth at scale. At Syncari, our goal is to transform every…

Leaders

A forecast of rain and revenue: How weather prediction platform Tomorrow does RevOps right

In The Signal and the Noise, bayesian forecaster Nate Silver pointed out an interesting observation: People tend to mistreat weather reporters, sometimes cursing them in public. Why? Because they blame them for bad weather—even though the weather is very, very…

10 Tactical Fixes to Make your Hubspot and Salesforce Integration Work
Guides

10 Ways to Fix Your Hubspot to Salesforce Sync Errors

The thing you have to know about HubSpot to Salesforce sync errors is that not all integrations are built alike. Partly, that is on-purpose. Salesforce is a CRM. HubSpot offers its own CRM. The two exist in a state of…

Doc Brown Mad Scientist Experiment Data Testing
Guides

How to Test and Preview Data with Syncari’s Test Pipelines

“I don’t know what’s going to happen when I publish this, but let’s do it anyways!” – Said no effective professional, ever. And yet, far too often, that’s the choice you’re given.  Whether you’re building a process in APEX or…

Syncari Board of Advisors
Leaders

Meet our new Syncari Board of Advisors

SAN FRANCISCO, Feb. 25, 2021 — Syncari is on a mission to empower everyone to restore trust in their data. But our technology on its own will never be enough. Without empowered people and proven approaches to taming data chaos, our…

Data Quality Studio
Guides

How to track and improve your Data Fitness Index™

Last week, we announced Data Fitness Index™ to help our customers easily assess the quality and usability of their cross-functional data.  We built it (1) because we believe that continuous measurement of cross-functional data quality is imperative to unlocking more…

Data Quality Solutions Data Doc
Leaders

“Fix Bad Data And You Can’t Count The Money Fast Enough”: Advice From Renowned Data Expert Tom Redman

If you’re wondering how to rescue your company from bad data, just ask Tom Redman. He wrote the book on data—literally. He’s published five books on the topic, including the beloved classic, Data Driven. With over 40 years of experience…

simplified version of Syncari's data management dashboard
Guides

Introducing Data Fitness Index™: Better Data Quality is on the Way

“Garbage in, Garbage out”  The phrase was first made popular in the early days of computing, but has become even more applicable today. The modern surplus of technology provides access to large amounts of data, but few resources to govern…

Ben Bayat, NextGen Venture-partners
Leaders

“Revenue Leaders Need To Soften The Hyperfocus”: A Conversation With NextGen Venture Partners’ Ben Bayat

On November 4, 2020, Emily Harrington became the first female climber to scale El Capitan in under 24 hours. As she achieved this record-breaking feat, she repeated a mantra to herself: “Slow is smooth. Smooth is fast.” According to Ben…

Rosalyn Clari
Leaders

Overworked Operations Leader? You May Benefit From “Ops Therapy,” says Clari’s Head of Revenue Operations Rosalyn Santa Elena

You’ve heard of talk therapy, but what about Ops therapy? Rosalyn Santa Elena, Head of Revenue Operations at Clari maintains it’s essential. Because the life of an operations leader is one fraught with chaos. Last minute fire drills. Tech providers…

Marketing Ops Data Integration Imperative - Aubrey Morgan
Leaders

“Stage A Data Intervention”: Aubrey Morgan On The New Imperative For Marketing Operations

Ask any marketing operations professional the bane of their existence and they will tell you: bad data. It’s the insidious source of countless pains—hours spent meticulously scrubbing lists, embarrassing email blunders, and campaign reporting that nobody can seem to agree…

CRM not a single source of truth
Strategy

Salesforce Shouldn’t Be Your Single Source of Truth – Top Reasons Why

The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360 

Leaders

“Move Over Old School CFOs”: An Interview With Peter Perrone, AtScale’s Remarkably Data-Driven CFO

Some skill sets age like a fine wine. Others spoil like a carton of milk. If the past decade has been any indication, the role of the chief financial officer (CFO) falls into the latter category. According to a study…

Leaders

From Fine Arts To Fine-Tuning Dashboards: A Conversation With Interimly’s Andrea Wildt

Before she founded the category-creating attribution software Full Circle Insights and before she was CMO at Campaign Monitor, Andrea Wildt was a print-maker. She spent her days designing and transferring intricate patterns onto silk, paper, and wood. It was exactly…

An electric pole with very tangled wires at the top
Strategy

It’s official, we’ve hit SaaS connector overload

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

Leaders

How To Preserve Your Data Quality (And Your Sanity) Through A Merger, According To A Revenue Leader Who Aced One

Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today…

Leaders

Meet Cristina Saunders, A Woman On a Mission To Elevate MOPs From ‘Firefighter’ To ‘Strategic Firepower’

As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right…

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