Syncari Blog

“Garbage in, Garbage out”  The phrase was first made popular in the early days of computing, but has become even more applicable today. The modern surplus of technology provides access to large amounts of data, but few resources to govern…

Improving data quality is like a goldfish. At first, it may seem harmless. But in the wrong ecosystem, it can wreak havoc. A small town in Ontario, Canada recently found thousands of goldfish had been dumped into their local lake…

On November 4, 2020, Emily Harrington became the first female climber to scale El Capitan in under 24 hours. As she achieved this record-breaking feat, she repeated a mantra to herself: “Slow is smooth. Smooth is fast.” According to Ben…

You’ve heard of talk therapy, but what about Ops therapy? Rosalyn Santa Elena, Head of Revenue Operations at Clari maintains it’s essential. Because the life of an operations leader is one fraught with chaos. Last minute fire drills. Tech providers…

Happy holidays! This week’s interviewee might surprise you. What also might surprise you is that he and his wife (they’re co-founders) suffer from the same data quality issues most business leaders do. Every year around this time, kids around the…

Ask any marketing operations professional the bane of their existence and they will tell you: bad data. It’s the insidious source of countless pains—hours spent meticulously scrubbing lists, embarrassing email blunders, and campaign reporting that nobody can seem to agree…

The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360 

Some skill sets age like a fine wine. Others spoil like a carton of milk. If the past decade has been any indication, the role of the chief financial officer (CFO) falls into the latter category. According to a study…

Front has all the hallmarks of a tech industry darling. They just closed a $59 million Series C from elite investors including Sequoia Capital. They boast a stacked leadership team of proven tech veterans. They’ve gotten heaps of good press…

In October 1999, serial entrepreneur Mark Cuban set the Guiness world record for the single largest ecommerce transaction of all time. His purchase? A luxurious $40 million dollar private jet. This event caused many to speculate that the internet would…

Before she founded the category-creating attribution software Full Circle Insights and before she was CMO at Campaign Monitor, Andrea Wildt was a print-maker. She spent her days designing and transferring intricate patterns onto silk, paper, and wood. It was exactly…

What do you remember most about the last live theatre show you saw? If you’re like most people, it was likely one ultra-compelling actor, or a song that was stuck in your head for days after. You probably didn’t think…

Eight-year MuleSoft veteran Aaron Landgraf has joined Syncari to help build another category-defining company SAN FRANCISCO, Sept. 8, 2020 /PRNewswire/ — Today, Syncari went to press with a triple announcement: First, the former head of product marketing at MuleSoft will now…

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today…

In a time when 56% of people claim that “data-driven” is merely a slogan at their companies, leaders like Chandar Pattabhiram are a rare breed. His commitment to regular testing goes far beyond just lip service. With an egoless stance,…

I was on a Zoom call recently discussing data integrity issues with a revenue operations leader when I peered out the window and noticed a car sputtering by. It was held together with a generous supply of duct tape, its…

When asked what the most impactful book she’s read this year was, Lorena Morales, VP of Marketing at Go Nimbly, responded without skipping a beat: Antifragile by Nassim Taleb. “Hypergrowth companies in Silicon Valley have been obsessed with the buzzword…