Data Automation Wisdom for the Workplace

WebPT’s robust web-based solution helps therapists from single-therapist clinics to multi-location enterprises with integrated documentation, scheduling, and billing solutions. With Doug’s vision for process and an emphasis on reducing the stigma on mental health, he is forging a new way…

Our newest data superhero truly embodies the moniker. For the past 15 years, Susan Whittemore has led GTM (go-to-market) teams to optimize revenue delivery while keeping true to each company’s mission and brand promise. Whether it was boutique tax firms,…

Data-minded leaders don’t stop being data-minded when they’re at home. Just ask MadKudu’s VP of Marketing, Laura Kendall, who recently gave birth to a baby girl named Ivy. “As a new mom with an anxious temperament, I might have taken…

Nick Bonfiglio: Why did you choose Marketing Ops? Why Alyce? Kanako Tone: It was time for a change. In my previous companies, I always reported to CMOs or VPs of Marketing. That system works fine, but I could see another…

To say Cailin Radcliffe knows a thing or two about RevOps is an understatement. She’s the Senior Director of Revenue Operations at Berkshire Grey, a leader in intelligent enterprise robotic solutions. Cailin sees the messiness of RevOps as an opportunity.…

“I know when to admit I can’t do something — my strengths aren’t diminished by highlighting yours. The great work begins when we stop pretending we’re experts at everything,” Leorre Fishman says. In a world of generalists and jacks-of-all-trades, Leorre,…

Legacy systems, customizations, and on-premises, oh my! The goals of master data management (MDM) — improve data quality, reduce inaccuracies, and increase the overall health of corporate data — are commendable and only mean for the best. Who doesn’t want…

As companies have evolved, the systems and applications they use have increased in both number and complexity. This is where automated master data management and the best master data management tools come into play. According to Lucidworks, corporations collect more…

Kaylee Edmondson is a podcasting and marketing savant for whom change is a welcome challenge. As the Senior Director of Demand Generation at Chili Piper and host of the popular podcast, Demand Gen Chat, Kaylee offers her honest and straightforward…

Dan Frohnen’s career journey has been novel. From music publishing to marketing operations, his unique experience has translated to SaaS thought leadership, where he sees creative solutions where others see problems.  Dan is currently CMO at UpKeep, a software designed…

RevOps (Revenue Operations) is becoming an increasingly important function in business, as it provides accurate, comprehensive, real-time insights and data that can help decision-makers. These tips include meeting the rising demands of data consumers, building a foundation of clean and clear…

If you’re like me, LinkedIn feels like an echo chamber for unsolicited data quality advice.  It’s as if the scions of data quality such as Thomas Redman—‘The Data Doc’ who literally wrote the book on data interventions—have finally been proven…

What if I told you the future of sales enablement is doing even more with even less? What if your teams could accumulate years of RevOps experience, in less time than it takes to type “Ctrl+F”? That world isn’t far…

Revenue Operations (RevOps) is the new kid in school. Many of us (including those who were recently called “sales operations” or “marketing operations”) are peering into the classroom wondering what all the fuss is about. In this article, I’ll aim…

Nearly everyone in go-to-market (GTM) operations has, at some point, shared this experience: You’re asked to report on data that doesn’t exist. Or isn’t possible to collect. That data doesn’t exist of course because nobody thought to set up a…

Data enrichment is a critical component of your customer data strategy. This article walks through a large list of options for data enrichment companies, what you can use them for, and some recommendations for the best partners depending on your…

I am bursting with excitement to announce that Syncari has raised a Series A funding of $17.3 million from a group of leading investors, which will propel our platform growth at scale. At Syncari, our goal is to transform every…

In The Signal and the Noise, bayesian forecaster Nate Silver pointed out an interesting observation: People tend to mistreat weather reporters, sometimes cursing them in public. Why? Because they blame them for bad weather—even though the weather is very, very…