Hey Revenue Leaders, Stop Using Band-Aid Solutions For Your Data Quality Problems
I was on a Zoom call recently discussing data integrity issues with a revenue operations leader when I peered out the window and noticed a car sputtering by. It was held together with a generous supply of duct tape, its bumper threatening to dislodge on the road at any moment. Suddenly it hit me that…
Read more
Why Shattering Systems Can Ultimately Strengthen Them: Lorena Morales On The Importance of An Antifragile Mindset In Saas
When asked what the most impactful book she’s read this year was, Lorena Morales, VP of Marketing at Go Nimbly, responded without skipping a beat: Antifragile by Nassim Taleb. “Hypergrowth companies in Silicon Valley have been obsessed with the buzzword ‘resilience’ recently,” she explained. “But Taleb’s thinking radically challenges this mindset. He says, ‘Wait a…
Read more
How To Thwart The Threat Of Bad Data, According To Maneeza Aminy, CEO of Marvel Marketers
“It’s like a ferocious little monster that suddenly wakes up.” That’s how Maneeza Aminy, CEO of Marvel Marketers, describes the problem of bad data that attacks B2B organizations—seemingly out of nowhere—when they reach a certain level of maturity. The more you grow your digital marketing footprint, she explains, the more entrenched—and costly—your data problems become.…
Read more
Meet Cristina Saunders, A Woman On a Mission To Elevate MOPs From ‘Firefighter’ To ‘Strategic Firepower’
As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right way, and seen what can go wrong when tactical execution comes before having a cogent…
Read more
“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM
By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an instrumental role in building the business to 700+ employees, and a $1B+ IPO. A decade…
Read more
Marketo + Salesforce Sync, 10x Faster
Syncari is a Data Automation Platform that helps revenue teams solve their costliest data inconsistency and integration challenges. It’s built specifically to help revenue leaders painlessly regain control of their data by standardizing, normalizing, and synchronizing it across the business. Read More About Marketo+Salesforce Sync
Read more
A Brief History of Today’s Data Woes—And Why A Radical Rethinking Is The Only Way Forward
If you feel like your data is in a state of chaos, you’re not alone. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate. Even if you’ve recently done a cleanse, customer data decays at a rate of 30% annually—meaning 3 out of every 10 leads you collect will go bad…
Read more
Nick and Neelesh Discuss Syncari Origins
In this episode of Taking Notes with NextGen, host and Managing Partner Dan Mindus speaks with Nick Bonfiglio and Neelesh Shastry, Co-Founders of NextGen portfolio company Syncari. Syncari is building a modern multidirectional synchronization and data management platform to help businesses solve data inconsistencies. Syncari allows businesses to coordinate the quality, availability, and governance of…
Read more
