operationalizing revenue funnels

Data-driven farm management: A conversation about agri-data and RevOps with Granular’s Mollie Bodensteiner

ll Mollie Bodensteiner wants to do is, in her words, “build cool sh*t.”  “When I started at Granular they asked me, ‘What do you want to do?’ and I replied, ‘Solve problems that center around the customer.’ Just let me build things that provide value to the customer,” she says. Mollie is a frequent speaker…

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Doc Brown Mad Scientist Experiment Data Testing

How to Test and Preview Data with Syncari’s Test Pipelines

“I don’t know what’s going to happen when I publish this, but let’s do it anyways!” – Said no effective professional, ever. And yet, far too often, that’s the choice you’re given.  Whether you’re building a process in APEX or creating a simple integration between two systems, the only way to confirm something works as…

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Are you a data driven company or data driven crazy?

Are You a Data Driven Company or Being Data Driven Crazy?

For all the hype, the promise of the data driven company hasn’t played out for most firms. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate—and not because they haven’t collected enough of it. Worldwide, researchers estimate that organizations generate at least 7.5 septillion (that’s 7,500,000,000,000,000,000,000) gigabytes of new data every…

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Top Marketing Operations Tips from 4 Leading Consultancies

Marketing operations agencies are seeing a renaissance right now—unlike their big advertising brethren which are struggling. Whereas the big ad agencies charge big fees and leave big unanswered questions about whether they generated a return, their smaller, nimbler marketing operations agency cousins have earned a stellar reputation for doing precisely the opposite. They unlock vast…

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Scalable Cloud Data Warehouse

The Evolving Role of the Cloud Data Warehouse

The cloud data warehouse has become the bedrock of most analytics programs, and a lifeline for executives to glean insights into their business. Truth be told, cloud data warehouses– like Snowflake, Amazon Redshift, and Google BigQuery–are here to stay. As its popularity has increased, however, its primary use cases have shifted away from data storage…

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Revenue Operations Strategy Syncari

Top RevOps Advice from 4 Successful Revenue Operations Leaders

If I had to summarize all the advice from the RevOps experts we’ve interviewed for the Data Superheroes project over the past nine months, it would be this: You are not alone.  That arcane data transformation that’s been driving you nuts? Others face it too. Fixing it may be as simple as finding your RevOps…

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2021 Business Data Rules

The New Rules for Business Data in 2021

Focusing on business data in 2021 to drive execution is the #1 top priority for CEOs, according to Sales Benchmark Index (SBI). In their 2020 research on CEO performance, SBI found that many underperforming CEOs are making decisions with incomplete, backward-looking, or inaccurate data.  This shouldn’t come as a surprise.  Even if you’re not a…

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End-to-End Integration Headache

These Tools Won’t Simplify End-to-End Integration. Here’s Why.

Recently, FiveTran announced a partnership with Census to “simplify end-to-end integration.”  Despite their bold claim to simplify, we believe the new partnership actually complicates data unification initiatives while exploiting affected businesses by ensuring they pay for two tools to achieve an outcome that should have always been possible with one. Let’s dive in. In this…

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