“The Best Work Is Invisible”: Inside The Life of A Data Quality Manager Who’s Crushing It
What do you remember most about the last live theatre show you saw? If you’re like most people, it was likely one ultra-compelling actor, or a song that was stuck in your head for days after. You probably didn’t think of the stage manager once. If they do their job perfectly, you’ll never know they…
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It’s official, we’ve hit SaaS connector overload
Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend on cloud services, all I can think about are all those messy connections and what…
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How To Preserve Your Data Quality (And Your Sanity) Through A Merger, According To A Revenue Leader Who Aced One
Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today as Head of Revenue Marketing at Autodesk Construction Solutions, Amy attributes her success to her…
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This CMO Recalls a Single Golden Insight that Led to a 42% Spike in ASP
In a time when 56% of people claim that “data-driven” is merely a slogan at their companies, leaders like Chandar Pattabhiram are a rare breed. His commitment to regular testing goes far beyond just lip service. With an egoless stance, he’s just as delighted when the data proves his hypotheses wrong as right—because he knows…
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Hey Revenue Leaders, Stop Using Band-Aid Solutions For Your Data Quality Problems
I was on a Zoom call recently discussing data integrity issues with a revenue operations leader when I peered out the window and noticed a car sputtering by. It was held together with a generous supply of duct tape, its bumper threatening to dislodge on the road at any moment. Suddenly it hit me that…
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Why Shattering Systems Can Ultimately Strengthen Them: Lorena Morales On The Importance of An Antifragile Mindset In Saas
When asked what the most impactful book she’s read this year was, Lorena Morales, VP of Marketing at Go Nimbly, responded without skipping a beat: Antifragile by Nassim Taleb. “Hypergrowth companies in Silicon Valley have been obsessed with the buzzword ‘resilience’ recently,” she explained. “But Taleb’s thinking radically challenges this mindset. He says, ‘Wait a…
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How To Thwart The Threat Of Bad Data, According To Maneeza Aminy, CEO of Marvel Marketers
“It’s like a ferocious little monster that suddenly wakes up.” That’s how Maneeza Aminy, CEO of Marvel Marketers, describes the problem of bad data that attacks B2B organizations—seemingly out of nowhere—when they reach a certain level of maturity. The more you grow your digital marketing footprint, she explains, the more entrenched—and costly—your data problems become.…
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Meet Cristina Saunders, A Woman On a Mission To Elevate MOPs From ‘Firefighter’ To ‘Strategic Firepower’
As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right way, and seen what can go wrong when tactical execution comes before having a cogent…
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