Meet Cristina Saunders, A Woman On a Mission To Elevate MOPs From ‘Firefighter’ To ‘Strategic Firepower’

As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right way, and seen what can go wrong when tactical execution comes before having a cogent…

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“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM

By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an instrumental role in building the business to 700+ employees, and a $1B+ IPO. A decade…

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Marketo + Salesforce Sync, 10x Faster

Syncari is a Data Automation Platform that helps revenue teams solve their costliest data inconsistency and integration challenges. It’s built specifically to help revenue leaders painlessly regain control of their data by standardizing, normalizing, and synchronizing it across the business. Read More About Marketo+Salesforce Sync

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A Brief History of Today’s Data Woes—And Why A Radical Rethinking Is The Only Way Forward

If you feel like your data is in a state of chaos, you’re not alone. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate. Even if you’ve recently done a cleanse, customer data decays at a rate of 30% annually—meaning 3 out of every 10 leads you collect will go bad…

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Nick and Neelesh Discuss Syncari Origins

In this episode of Taking Notes with NextGen, host and Managing Partner Dan Mindus speaks with Nick Bonfiglio and Neelesh Shastry, Co-Founders of NextGen portfolio company Syncari. Syncari is building a modern multidirectional synchronization and data management platform to help businesses solve data inconsistencies. Syncari allows businesses to coordinate the quality, availability, and governance of…

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How not to let your infrastructure run you

Controversial opinion: The biggest thing standing in the way of most CTOs’ success is the impulse to build their own infrastructure. In the past, engineering teams had little choice but to build tools—because there weren’t any better options available. Before the days of cloud computing, you needed a dedicated server room. Or, say you wanted…

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The catastrophic cost of bad data and where it’s all headed (Part 5 of 5)

30% of new integration projects will use AI technology for faster delivery by 2022. — Gartner   This is part 5 of my 5-part series about the cost of bad data. Read the previous post here. The Syncari solution Let me introduce Syncari. It serves as a distributed source of truth for all your business…

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The catastrophic cost of bad data and where it’s all headed (Part 4 of 5)

“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare This is part 4 of my 5-part series about the cost of bad data. Read the previous post here. The need for a smarter sync Every company…

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About The Blog

Syncari believes that companies are loosely integrating systems at the expense of maintaining control and integrity of their data — it’s a problem nearly all enterprises are facing. This blog is dedicated to providing articles, information, and resources on the real business impacts of unchecked data management and solutions for repairing your SaaS data.

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