Blog Category: RevOps Leaders

CRM data quality is a big problem for most B2B companies. While customer data quality in general is difficult, many organizations rely on their CRM to be a single source of truth. This means that CRM data quality becomes vital…

Our fifth episode of Coffee with Customers features Ben Bykowski, Director of Technology at Hyland Software. Ben and team selected Syncari to unify multiple marketing automation tools, namely Marketo and Pardot, with Salesforce. In organizations with multiple lines of business,…

Our fourth episode of Coffee with Customers features Eric Portugal Welsh, Director of Revenue Operations at Demostack. Eric unified Jira and Salesforce to create a distributed Customer 360 across sales, customer success and product development. Demostack is not unique in…

Recently we had the pleasure of sitting down with Mollie Bodensteiner, a RevOps pro with 14 years of experience under her belt. Mollie has successfully faced and tackled just about every RevOps challenge imaginable. Her insight and intelligence are a…

Sales teams can gain a lot of momentum and traction with product usage data. If a seller knows that multiple people from a given account have signed up to use a product, they know who to talk to and have…

“Put more time back in the day of the sellers. Where the sellers operate is where I need to surface the data.” This is one of Sam Bowley’s philosophies as a RevOps professional. If sellers use Slack or Salesforce, he…

“Can we Syncari it?” We are not quite at the Kleenex level, but maybe one day Syncari will be a household name. At least, an “officehold” verb. That’s how the team over at Conga now talks about Syncari. They began…

Eliya Elon has been blazing trails since he was a teenager. His career kickstarted when he was 15: “My parents went bankrupt so I dropped out of school to work,” he explains. “I started my first business—the second CrossFit gym…

Kathryn and Ben are proposal BFFs. As the Senior Manager of Proposal Operations at Maven Clinic, Kathryn Bennett is pumping out winning bids and teaching proposal managers how to succeed without compromising their sanity. When I invited her to speak…

It’s impossible to ignore Gusto’s Head of Channel Marketing. In a profession often notorious for verbose, jargon-y content, Christine is clear, erudite, and exacting. Whether she’s normalizing Black leadership with her presence or promoting Gusto’s all-in-one HR and payroll platform,…

Today, Sam Bowley, Sr. Director of Revenue Operations, and the Metadata team are using Syncari to unify their customer data and build the all-important “single view of customer.” We sat down with Sam to get a glimpse into what brought…

If you’re in RevOps, you’ve likely seen Jeff Ignacio’s posts on LinkedIn. A quick perusal of his profile reveals a veritable treasure trove of operations knowledge, from his two cents on Ops trends to tactical tips that practitioners can apply…

Grab a cup of your favorite beverage, and set aside some time to read each section slowly and digest their knowledge. Those who want to get the full experience should read (or re-read) each hero’s full interview. Most importantly, give…

WebPT’s robust web-based solution helps therapists from single-therapist clinics to multi-location enterprises with integrated documentation, scheduling, and billing solutions. With Doug’s vision for process and an emphasis on reducing the stigma on mental health, he is forging a new way…

Our newest data superhero truly embodies the moniker. For the past 15 years, Susan Whittemore has led GTM (go-to-market) teams to optimize revenue delivery while keeping true to each company’s mission and brand promise. Whether it was boutique tax firms,…

Data-minded leaders don’t stop being data-minded when they’re at home. Just ask MadKudu’s VP of Marketing, Laura Kendall, who recently gave birth to a baby girl named Ivy. “As a new mom with an anxious temperament, I might have taken…

Nick Bonfiglio: Why did you choose Marketing Ops? Why Alyce? Kanako Tone: It was time for a change. In my previous companies, I always reported to CMOs or VPs of Marketing. That system works fine, but I could see another…

With great power comes great responsibility to share it. We turn to our heroes to answer seven of your most burning questions — so you can achieve even greater feats. Operations, Assemble  1. Nick Bonfiglio: Do data leaders make good…