RevOps Strategy

The Blueprint for Data Ops: Part 2

How can Data Ops help? The purpose of a Data Ops team — and an operational team in general — is to make your business run more smoothly and efficiently. When data or process issues are found, a Data Ops…

RevOps Strategy

What is a Customer Data Platform (CDP)?

It’s the driving value proposition of customer data platforms (CDP). They help gather, clean, and make sense of customer data collected from various sources and software to improve and personalize sales and marketing activities to specific customer profiles. What exactly…

RevOps Strategy

The Blueprint for Data Operations: Part 1

What is Data Operations, anyway? Data Operations is a hidden team in your organization, connecting business and people systems. They help Sales Operations, Marketing, and Customer teams present accurate metrics, marketing data, and customer operations to executives. You may not…

RevOps Strategy

Toss a Coin to Your Ops Pro

As I was re-bingeing season 1 to prep for The Witcher’s season 2 release next Friday, I couldn’t help but see the parallels between Geralt of Rivia and our friendly neighborhood operations professional. Wait, that’s the wrong reference. (Probably because…

RevOps Strategy

Debunking the Top 3 Myths About Customer Data Platforms (CDPs)

Myth #1: CDPs will build a single view of your customer Perhaps the most widely-spread claim of CDPs is that they enable businesses to build the all-important single view of customers. Even the CDP Institute defines a CDP as a…

RevOps Strategy

Why Zero Trust Doesn’t Work For Ops Teams

A few years ago, a new term started to make the rounds in cybersecurity: Zero Trust. It essentially means instead of inherently trusting — at least a little — users within corporate systems, you instead make that user earn every…

RevOps Strategy

3 Things Your Ops Pros Aren’t Telling You

“My day rarely goes as planned.” Fun fact: the data you know and love in your GTM systems doesn’t just spring to life all nice, shiny, and clean. Your ops pros are the ones making it that way, and it…

RevOps Strategy

The Problems With Corporate Retail Therapy

For the past decade, a lot of us in the tech industry have heard the same terms used over and over. The, at one point rather revolutionary, “cloud-first” startups have become increasingly commonplace. Looking for a SaaS app first to…

RevOps Strategy

New Syncari Report: Organizations Are Ignoring Their Chaotic, Untrustworthy Data

Our results confirmed a number of concerning factors that are leading to rampant data chaos in organizations today: trust in corporate data is at a minimum, the increased complexity in modern software structure is causing widespread issues, and the methods…

master data management is dead
RevOps Strategy

It’s Official: Master Data Management is Dead

Legacy systems, customizations, and on-premises, oh my! The goals of master data management — improve data quality, reduce inaccuracies, and increase the overall health of corporate data — are commendable and only mean for the best. Who doesn’t want super…

RevOps Strategy

8 Tips to Move from an Operational Role to Strategic Role

“It sounds super simple to go back to basics,” Rosalyn Santa Elena says, “But that’s the way to achieve a ‘nirvana’ data state—accurate, comprehensive, real-time data—available to the right people at the right time.” She knows all too well how…

Remote engineering best practices
RevOps Strategy

Remote Engineering Best Practices

Syncari transforms tens-of-millions of records across hundreds of applications. We’ve come a long way in just two years, when my co-founders and I were drafting the first generation of the Syncari architecture wireframe. Today we have a much deeper understanding…

syncari-marketing-opertions-connected-customer experience
RevOps Strategy

3 Priorities Every Marketing Operations Professional Should Tackle in the ‘Next Normal’

Businesses have spent much of the past year scrambling to adapt to uncertain market conditions brought about by the global health crisis and other world events of 2020. As budgets tightened and physical channels were eliminated, executives were forced to…

Scalable Cloud Data Warehouse
RevOps Strategy

The Evolving Role of the Cloud Data Warehouse

The cloud data warehouse has become the bedrock of most analytics programs, and a lifeline for executives to glean insights into their business. Truth be told, cloud data warehouses– like Snowflake, Amazon Redshift, and Google BigQuery–are here to stay. As…

2021 Business Data Rules
RevOps Strategy

The New Rules for Business Data in 2021

Focusing on business data in 2021 to drive execution is the #1 top priority for CEOs, according to Sales Benchmark Index (SBI). In their 2020 research on CEO performance, SBI found that many underperforming CEOs are making decisions with incomplete,…