Blog Category: RevOps Strategy

The modern data stack (MDS) is a collection of point solutions businesses are cobbling together to aggregate, manage and analyze data. We’ve already documented the issues with this approach here and here.  In this blog, we’ll focus on the DIY…

Customer data sits in many different systems. It is produced every time a customer interacts with your business, or when your teams pull data about customers from external sources like enrichment tools. How this data returns value to customers, through…

Earlier this week, Gartner published a new research article titled “How Tech CEOS at Early-Stage Companies Can Prepare to Implement RevOps.” There was ONE paragraph in the article that popped off the page for me. Why? Customer feedback loops. If…

Your go-to-market lives or dies depending on the quality of your data. This is true across the board, from the information available on a lead, to customer attributes, to product usage and billing. Even if you don’t position as a…

At Dreamforce 2022, Salesforce unveiled Salesforce Genie (the rabbit) – which promises to turn your data into real-time customer magic. Sounds promising. But if there’s one thing we’ve learned from hit films Aladdin and Kazaam, it’s that when it comes…

I’ve noticed a trend as of late: RevOps professionals debating the best way to build a modern data stack. This may ruffle some feathers – but I think having RevOps build and manage a modern data stack is a terrible…

There’s a lot of noise in recent months about the Modern Data Stack, but not a lot of clarity. What is the Modern Data Stack? The Modern Data Stack is a popular approach to data integration and analytics that relies…

How can Data Ops help? The purpose of a Data Ops team — and an operational team in general — is to make your business run more smoothly and efficiently. When data or process issues are found, a Data Ops…

It’s the driving value proposition of customer data platforms (CDP). They help gather, clean, and make sense of customer data collected from various sources and software to improve and personalize sales and marketing activities to specific customer profiles. What exactly…

What is Data Operations, anyway? Data Operations is a hidden team in your organization, connecting business and people systems. They help Sales Operations, Marketing, and Customer teams present accurate metrics, marketing data, and customer operations to executives. You may not…

As I was re-bingeing season 1 to prep for The Witcher’s season 2 release next Friday, I couldn’t help but see the parallels between Geralt of Rivia and our friendly neighborhood operations professional. Wait, that’s the wrong reference. (Probably because…

Myth #1: CDPs will build a single view of your customer Perhaps the most widely-spread claim of CDPs is that they enable businesses to build the all-important single view of customers. Even the CDP Institute defines a CDP as a…

A few years ago, a new term started to make the rounds in cybersecurity: Zero Trust. It essentially means instead of inherently trusting — at least a little — users within corporate systems, you instead make that user earn every…

“My day rarely goes as planned.” Fun fact: the data you know and love in your GTM systems doesn’t just spring to life all nice, shiny, and clean. Your ops pros are the ones making it that way, and it…

For the past decade, a lot of us in the tech industry have heard the same terms used over and over. The, at one point rather revolutionary, “cloud-first” startups have become increasingly commonplace. Looking for a SaaS app first to…

Our results confirmed a number of concerning factors that are leading to rampant data chaos in organizations today: trust in corporate data is at a minimum, the increased complexity in modern software structure is causing widespread issues, and the methods…

Legacy systems, customizations, and on-premises, oh my! The goals of master data management (MDM) — improve data quality, reduce inaccuracies, and increase the overall health of corporate data — are commendable and only mean for the best. Who doesn’t want…

“It sounds super simple to go back to basics,” Rosalyn Santa Elena says, “But that’s the way to achieve a ‘nirvana’ data state—accurate, comprehensive, real-time data—available to the right people at the right time.” She knows all too well how…