Blog Category: Strategy

A computer pop-up saying "failed integration" surrounded by yellow caution tape.
Strategy

High-Stakes Transformation Challenges: The *Real* Problem

I believe every company needs unified data. But as we can both agree, that hasn’t really happened. I grew curious why. Over the past decade, big companies have bet big on two things: The cloud Acquiring other companies See charts…

Overcoming Common Post-Merger Challenges with Syncari
Strategy

Overcoming Common Post-Merger Challenges with Syncari

Following a merger or acquisition, companies face a myriad of challenges, with data integration rising as the most pressing. Mergers and acquisitions bring promise of growth and synergy, yet, as reported by Harvard Business Review, a staggering 70 to 90…

Modern Data Stack Cost
Strategy

The Cost of the Modern Data Stack

The modern data stack (MDS) is a collection of point solutions businesses are cobbling together to aggregate, manage and analyze data. We’ve already documented the issues with this approach here and here.  In this blog, we’ll focus on the DIY…

B2B Cusomer Data Strategies
Strategy

Customer Data Strategy: B2B’s 3 Most Common Approaches

Customer data sits in many different systems. It is produced every time a customer interacts with your business, or when your teams pull data about customers from external sources like enrichment tools. How this data returns value to customers, through…

Gartner RevOps Blog
Strategy

Customer Feedback Loops and RevOps: New Gartner Report

Earlier this week, Gartner published a new research article titled “How Tech CEOS at Early-Stage Companies Can Prepare to Implement RevOps.” There was ONE paragraph in the article that popped off the page for me. Why? Customer feedback loops. If…

Strategy

Syncari’s response to Salesforce Genie: Be careful what you wish for

At Dreamforce 2022, Salesforce unveiled Salesforce Genie (the rabbit) – which promises to turn your data into real-time customer magic. Sounds promising. But if there’s one thing we’ve learned from hit films Aladdin and Kazaam, it’s that when it comes…

Blog post title card with author photo for Why RevOps should run away from the Modern Data Stack article
Strategy

Why RevOps should run away from the Modern Data Stack

I’ve noticed a trend as of late: RevOps professionals debating the best way to build a modern data stack. This may ruffle some feathers – but I think having RevOps build and manage a modern data stack is a terrible…

Problem with the Modern Data Stack
Strategy

The Problem with the Modern Data Stack

There’s a lot of noise in recent months about the Modern Data Stack, but not a lot of clarity. What is the Modern Data Stack? The Modern Data Stack is a popular approach to data integration and analytics that relies…

Strategy

What is a Customer Data Platform (CDP)?

It’s the driving value proposition of customer data platforms (CDP). They help gather, clean, and make sense of customer data collected from various sources and software to improve and personalize sales and marketing activities to specific customer profiles. What exactly…

master data management is dead
Strategy

It’s Official: Master Data Management is Dead

Legacy systems, customizations, and on-premises, oh my! The goals of master data management (MDM) — improve data quality, reduce inaccuracies, and increase the overall health of corporate data — are commendable and only mean for the best. Who doesn’t want…

strategic-operations-chess
Strategy

8 Tips to Move from an Operational Role to Strategic Role

RevOps (Revenue Operations) is becoming an increasingly important function in business, as it provides accurate, comprehensive, real-time insights and data that can help decision-makers. These tips include meeting the rising demands of data consumers, building a foundation of clean and clear…

CRM not a single source of truth
Strategy

Salesforce Shouldn’t Be Your Single Source of Truth – Top Reasons Why

The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360 

An electric pole with very tangled wires at the top
Strategy

It’s official, we’ve hit SaaS connector overload

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

Strategy

How not to let your infrastructure run you

Controversial opinion: The biggest thing standing in the way of most CTOs’ success is the impulse to build their own infrastructure. In the past, engineering teams had little choice but to build tools—because there weren’t any better options available. Before…

Strategy

The catastrophic cost of bad data and where it’s all headed (Part 5 of 5)

30% of new integration projects will use AI technology for faster delivery by 2022. — Gartner   This is part 5 of my 5-part series about the cost of bad data. Read the previous post here. The Syncari solution Let…

Strategy

The catastrophic cost of bad data and where it’s all headed (Part 4 of 5)

“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare The need for a smarter sync Every company that relies on data…

Strategy

The catastrophic cost of bad data and where it’s all headed (Part 3 of 5)

 “Automation applied to an inefficient process will magnify the inefficiency.” – Bill Gates This is part 3 of my 5-part series about the cost of bad data. Read the previous post here. The added threat of system-specific AI System-specific machine…

Strategy

The reason why only a startup can solve the cross-system sync crisis

When Apple’s iPhone launched in 2007, Microsoft’s CEO Steve Ballmer made a prediction that now seems foolish: That the iPhone would never earn any significant market share. Today, Apple controls one quarter of mobile phone sales globally. How did a…