Overcoming Common Post-Merger Challenges with Syncari

Following a merger or acquisition, companies face a myriad of challenges, with data integration rising as the most pressing. Mergers and acquisitions bring promise of growth and synergy, yet, as reported by Harvard Business Review, a staggering 70 to 90 percent of acquisitions fail. The primary culprit? Inefficient data integration. As businesses amalgamate their systems and processes, the task of navigating through data silos, unifying inconsistent data, and integrating diverse legacy systems emerges as a formidable obstacle. Realizing the full potential of a merger hinges on a strategic approach to data integration. Without such an approach, the anticipated benefits of a merger may remain unfulfilled. Harnessing the power of efficient data integration can help businesses overcome this central post-merger challenge.

That’s where Syncari comes into play. As a cutting-edge data integration platform, Syncari is designed to tackle the data challenges that arise during post-merger transitions. With its advanced capabilities, Syncari helps businesses unify and harmonize data from disparate systems, enabling smooth operations and informed decision-making.

In this blog post, we will delve into the common challenges faced in post-merger scenarios and explore the crucial role of effective data integration. We will also introduce Syncari as a powerful solution to overcome these challenges and maximize the value of your merger. With Syncari’s comprehensive data integration features, businesses can navigate the complexities of merging systems, eliminate data silos, and ensure data consistency across the organization.

By leveraging Syncari’s innovative stateful data sync platform, you can unleash the true potential of your post-merger operations and drive sustainable growth. Let’s explore the intricacies of post-merger data integration and discover how Syncari can be your trusted partner in this transformative journey.

[ Related: WATCH: How to Navigate M&A and Multi CRM Complexity ]

What is a Post-Merger Integration Process?

The post-merger integration process is a crucial phase that follows a merger or acquisition, where companies combine their operations, systems, and processes to form a cohesive entity. It involves aligning strategies, structures, teams, and technologies to maximize synergies and capture anticipated value. A well-executed post-merger integration process ensures a smooth transition for all stakeholders and optimizes efficiencies. 

It includes activities such as assessing the current state, defining integration objectives, developing a comprehensive plan, implementing it, and continuously monitoring and refining the efforts. By effectively managing the post-merger integration process, companies can unlock the full potential of the merger, drive growth, and create a unified and successful organization.

What are Common Post-Merger Challenges?

Data Silos: Unlocking the Potential of Integrated Data

One of the most significant challenges faced in post-merger scenarios is the existence of data silos. Data silos occur when information is isolated within separate systems or departments, making it difficult to access and share critical data across the organization. In a merger, the consolidation of operations demands seamless data integration to ensure efficient decision-making and collaboration.

Data silos hinder productivity and create barriers to effective communication. They lead to redundancy, inefficiency, and limited visibility into the merged entity’s overall performance. Breaking down these silos is crucial to harnessing the true potential of integrated data. By leveraging Syncari’s advanced data integration capabilities, businesses can bridge the gaps between systems, enabling seamless data flow and fostering a collaborative environment.

Data Migration VS. Data Synchronization 

Understanding the difference between data migration and data synchronization is essential in the context of post-merger integration. Data migration involves the transfer of data from one system or database to another, typically consolidating it into a single location. This process demands meticulous planning and execution to maintain data integrity and minimize disruptions. 

On the other hand, data synchronization emphasizes the consistent and real-time alignment of data across multiple systems. Unlike data migration, synchronization doesn’t involve moving data but instead focuses on continuous updates to ensure data remains current and accessible across integrated systems. By leveraging data synchronization, organizations can facilitate immediate access to up-to-date information, enabling seamless collaboration and efficient decision-making throughout the post-merger integration process.

Inconsistent Data: Ensuring Data Harmonization

Ensuring data harmonization is crucial in the context of post-merger integration, as inconsistent or duplicate data presents a significant challenge. Merging companies often bring together data from various sources, each with its own format and structure. This lack of consistency creates hurdles when it comes to generating accurate reports, conducting in-depth analysis, and making informed decisions. To overcome these obstacles, it becomes imperative to harmonize and cleanse the data, ensuring its integrity and reliability. By adopting effective data harmonization practices, organizations can enhance the accuracy of their data, streamline operations, and enable more confident decision-making processes.

Legacy Systems: Streamlining Integration of Diverse Technologies

Streamlining the integration of diverse technologies is a critical aspect of post-merger scenarios, particularly when dealing with legacy systems. After a merger, organizations often find themselves grappling with a variety of technologies, databases, and applications that exist within each company. This amalgamation of systems can pose significant challenges, as each legacy system may operate independently and have its own unique functionalities. 

To optimize resources and streamline operations, it becomes imperative to harmonize these disparate systems. Redundancies resulting from the merger must be addressed through synchronization and subsequent migration or ongoing synchronization to ensure a cohesive and efficient integrated environment. By effectively managing the integration of legacy systems, organizations can maximize the benefits of the merger, unlock synergies, and achieve operational efficiency.

Lack of Data Governance: Establishing Order and Quality

Establishing order and quality through effective data governance is essential, particularly in the context of a merger. Data governance plays a pivotal role in maintaining data quality, consistency, and compliance throughout the integration process. When multiple systems and processes merge, the need for robust data governance becomes even more crucial. Without proper governance practices in place, data can become disorganized, leading to errors, security vulnerabilities, and non-compliance with regulatory requirements. 

By prioritizing data governance during a merger, organizations can ensure the integrity of their data assets, minimize risks, and maintain compliance with industry standards and regulations. Implementing strong data governance policies and practices sets a solid foundation for post-merger success, enabling organizations to effectively manage and utilize their data resources.

In the next section, we will explore how Syncari’s comprehensive data integration platform can address these challenges head-on, revolutionizing post-merger operations and unlocking new opportunities for growth and success.

Syncari as a Solution for Overcoming Common Post-Merger Data Integration Challenges

When it comes to post-merger data integration, Syncari stands as a comprehensive solution that addresses the unique challenges faced by organizations. Syncari offers a wide range of capabilities and features designed to streamline data integration, eliminate silos, ensure data consistency, and establish robust data governance.

Syncari vs. Data Warehouses

Syncari offers significant advantages over a traditional data warehouse, which often becomes a mere dumping ground for data from both organizations involved in a merger. Unlike a data warehouse, Syncari provides a comprehensive data integration platform that goes beyond data storage and offers powerful capabilities for data unification, harmonization, and governance. 

With Syncari, organizations can break down data silos and ensure seamless data flow across systems, enabling efficient decision-making and collaboration. Additionally, Syncari’s data cleansing and standardization functionalities ensure data consistency and reliability, eliminating the need for extensive data cleanup in a separate data warehouse. By leveraging Syncari’s advanced features, organizations can transform their merged data into a valuable asset, driving operational efficiency and unlocking new growth opportunities.

Data Unification: Breaking Down Data Silos

Syncari excels in unifying data from various systems and eliminating data silos that hinder collaboration and decision-making. By connecting disparate systems and applications, Syncari enables seamless data flow and ensures that critical information is accessible across the organization. This unified data view allows teams to make data-driven decisions, improve operational efficiency, and gain valuable insights.

Data Harmonization: Ensuring Consistent and Clean Data

With Syncari, organizations can overcome the challenge of inconsistent and duplicate data resulting from a merger. Syncari’s powerful data harmonization capabilities enable businesses to establish standardization rules, cleanse duplicate records, and ensure data consistency across merged systems. By harmonizing data, companies can enhance accuracy, reliability, and trust in their data assets.

Data Mapping and Transformation: Aligning Data with New Business Processes

In a post-merger scenario, businesses often need to align data with new business processes and structures. Syncari simplifies this process by offering robust data mapping and transformation capabilities. It allows organizations to map data fields from different systems, transform data formats, and align data structures to meet the requirements of the merged entity. This ensures that data is seamlessly integrated and ready for use in the new operational environment.

Data Governance and Quality: Establishing Policies and Maintaining Quality

Syncari recognizes the importance of data governance in post-merger integration. With its advanced data governance features, Syncari helps organizations establish data governance policies, enforce data standards, and maintain data quality. It provides tools for data quality monitoring, data lineage tracking, and metadata management. By establishing strong data governance practices, companies can ensure compliance, mitigate risks, and maintain the integrity of their data assets.

Real-Time Data Sync: Enabling Timely Decision-Making

Real-time data synchronization is critical in post-merger scenarios where up-to-date information is essential for making informed decisions. Syncari’s real-time data sync capabilities ensure that data changes are propagated across integrated systems instantaneously. This allows organizations to operate with the latest information, respond quickly to market changes, and drive agile decision-making.

Ultimately, Syncari offers a comprehensive solution for post-merger data integration. With its capabilities in data unification, harmonization, mapping and transformation, data governance, and real-time data sync, Syncari empowers organizations to overcome the challenges of post-merger integration and unlock the full potential of their data assets. By leveraging Syncari, businesses can streamline operations, improve efficiency, and pave the way for successful post-merger integration.

Apttus & Conga: How They Used Syncari Post-Merger

Conga and Apttus, leaders in digital transformation solutions, merged together in May 2020 to create a comprehensive solution for commercial operations. However, to fully leverage the benefits of the merger, the sales and marketing operations teams faced the challenge of unifying disparate data, processes, and technology within a year. Syncari emerged as the game-changing solution, empowering Conga’s operations professionals to achieve this goal on a no-code platform that could be governed by IT without straining limited IT resources.

The results were impressive:

  • 4x faster first response time
  • Elimination of over 50 custom integrations
  • Projected year 1 cost savings of $625k

The merger brought together two companies with different technology stacks and disconnected data. Conga’s marketing leads were getting dropped when flowing into Apttus CRM, and the lack of Lead to Account and Opportunity conversion hindered sales effectiveness. Additionally, the loss of campaign and activity data in the CRM made full-funnel reporting impossible.

Conga sought a solution that had IT approval but didn’t require extensive IT resources. After evaluating various options, including point solutions for Lead to Account Matching and workflow automation, Conga chose Syncari. The decision was based on its ease-of-use, comprehensive functionality, and rapid time to return on investment.

The Syncari Solution:

  • Unify, clean, and manage cross-system data
  • Centralize multi-vendor enrichment for improved data quality and segmentation across Marketo and Salesforce
  • Append missing lead activity data to opportunity records for comprehensive reporting
  • Automate interconnected workflows and reporting

Conga’s successful merger and digital transformation were made possible by leveraging Syncari’s powerful capabilities. By unifying data and technology, Conga achieved significant improvements in response time, cost savings, and overall operational efficiency. If your organization is navigating the complexities of an M&A and seeking a comprehensive data integration solution, Syncari could be the game-changer you need to achieve success.

[ Related: Learn More About Conga’s Syncari Journey ]

Best Practices for Post-Merger Data Integration with Syncari

To ensure a successful post-merger data integration with Syncari, it’s crucial to have a well-defined data integration strategy in place. This strategy should outline the goals, objectives, and timelines for the integration process. It should also identify key stakeholders, allocate resources, and define the scope of the integration. By having a clear strategy, organizations can streamline their data integration efforts and align them with the overall business objectives.

Conducting Data Audits and Cleansing

Before integrating data with Syncari, it’s essential to conduct data audits and cleansing activities. This involves assessing the quality, completeness, and accuracy of the data to identify any inconsistencies or errors. By cleaning and standardizing the data, organizations can ensure that only high-quality data is integrated into Syncari. Data audits and cleansing help to minimize data discrepancies, improve data reliability, and lay a solid foundation for successful integration.

Collaborative Data Governance

Data governance plays a vital role in post-merger data integration. It involves establishing policies, processes, and roles to ensure the effective management and use of data. To maximize the benefits of Syncari and achieve data integration success, it’s important to involve stakeholders from different departments in the data governance process. This collaborative approach ensures that data governance policies align with the needs of the organization and that data-related decisions are made collectively, leading to better data quality and compliance.

Implementing Change Management

The data integration process with Syncari often involves changes to existing systems, processes, and workflows. Managing these changes effectively is crucial for a smooth integration. Organizations should implement change management practices to address the challenges and resistance that may arise during the integration process. This includes communicating the benefits of data integration, providing training and support to employees, and actively involving them in the process. Change management helps organizations navigate the transition smoothly and ensures that employees embrace the new data integration practices.

Continuous Monitoring and Improvement

Post-merger data integration is an ongoing process that requires continuous monitoring and improvement. Organizations should establish metrics and key performance indicators (KPIs) to measure the success of data integration efforts. Regular monitoring of data quality, system performance, and user feedback can help identify areas for improvement. By continuously refining the data integration processes and addressing any issues or challenges, organizations can optimize the use of Syncari and ensure that the data integration remains aligned with the evolving business needs.

By following these best practices for post-merger data integration with Syncari, organizations can maximize the benefits of data integration, streamline operations, and unlock the full potential of their merged data assets. With a well-defined strategy, data audits, collaborative data governance, effective change management, and continuous monitoring, organizations can achieve a seamless and efficient post-merger data integration with Syncari.

[ Related: Check Out Our CRM Migration Checklist with RevOps Co-Op and Carabiner Group ]

Creating an Effective Post-Merger Integration Plan: How Syncari Can Help

A well-crafted post-merger integration plan is crucial for the success of any merger or acquisition. It provides a roadmap for combining operations, systems, and processes in a seamless and efficient manner. In this section, we will explore the key steps involved in developing a post-merger integration plan and how Syncari, a leading data integration platform, can assist organizations in executing their integration strategies flawlessly.

  • Assess the Current State
    • Before diving into the integration process, it’s essential to conduct a comprehensive assessment of the current state of both organizations. This assessment involves evaluating existing systems, processes, data structures, and technologies. Syncari plays a pivotal role in this step by providing deep insights into the data landscape of each organization, identifying data silos, inconsistencies, and duplications that need to be addressed during integration.
  • Define Integration Objectives and Goals
    • Setting clear integration objectives and goals is crucial for aligning the efforts of all stakeholders involved. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). Syncari’s advanced data integration capabilities enable organizations to establish clear goals related to data unification, harmonization, governance, and real-time data synchronization.
  • Develop a Data Integration Strategy
    • The development of a robust data integration strategy is the backbone of a successful post-merger integration plan. This strategy outlines the approach, methodologies, and tools to be used for integrating data from various systems and ensuring data consistency. Syncari’s comprehensive data integration features, including data unification, harmonization, and mapping, provide organizations with the necessary tools to design and execute an effective integration strategy.
  • Establish Data Governance Policies
    • Data governance is critical for maintaining data quality, integrity, and compliance throughout the integration process. Syncari empowers organizations to establish data governance policies, define data standards, and enforce data management practices. With Syncari’s data governance features, organizations can track data lineage, monitor data quality, and ensure regulatory compliance, enabling them to maintain control and establish order during post-merger integration.
  • Plan for Data Migration and Transformation
    • Data migration is a complex process that requires careful planning and execution. Syncari simplifies data migration and transformation by providing robust data mapping and transformation capabilities. Organizations can map data fields from different systems, transform data formats, and align data structures to ensure seamless data integration during the post-merger phase. Syncari’s data harmonization functionalities further facilitate the cleansing and standardization of data, resulting in consistent and reliable information.
  • Execute and Monitor the Integration Process
    • Once the integration plan is in place, it’s time to execute the integration activities. Syncari’s real-time data synchronization capabilities play a crucial role in ensuring that data changes are propagated across integrated systems instantaneously. This enables organizations to operate with the latest information, respond quickly to market changes, and make informed decisions. Additionally, Syncari’s monitoring features allow organizations to track the progress of data integration, measure key performance indicators, and identify areas for improvement.

Developing an effective post-merger integration plan is essential for maximizing the value of a merger or acquisition. Syncari, with its comprehensive data integration capabilities, empowers organizations to execute their integration strategies seamlessly. From data assessment and governance to data migration and real-time synchronization, Syncari provides the tools and functionalities needed to overcome the challenges of post-merger integration and achieve successful outcomes.

By leveraging Syncari as part of your post-merger integration plan, your organization can streamline operations, ensure data consistency, and drive sustainable growth. Discover the power of Syncari and unlock the true potential of your post-merger operations today.


In the complex landscape of post-merger data integration, organizations face numerous challenges in combining and harmonizing data from different systems. However, with the help of Syncari, these challenges can be overcome, and organizations can unlock the true value of their merged data assets.

Throughout this blog, we explored common post-merger challenges, such as data silos, inconsistent data, legacy systems, and the lack of data governance. We also highlighted how Syncari addresses these challenges and serves as a robust solution for post-merger data integration. Whether you keep multiple CRMs or migrate, either way it all starts with sync.

Syncari offers a wide range of capabilities and features that facilitate seamless and efficient data integration. It enables data unification by eliminating data silos and providing a unified view of data from various systems. Syncari ensures data harmonization by standardizing and cleansing data, resulting in consistent and accurate information across merged systems. Its data mapping and transformation capabilities align data with new business processes, while its data governance features help establish policies and maintain data quality. Additionally, Syncari enables real-time data sync, ensuring that organizations have access to up-to-date information.

By utilizing Syncari for post-merger data integration, organizations can reap numerous benefits. They can streamline operations, enhance decision-making with reliable and consistent data, and improve overall efficiency and productivity. With Syncari’s advanced features and capabilities, organizations can achieve a seamless and successful data integration process that maximizes the value of their merged data assets.

If you’re currently navigating a post-merger data integration or planning for a future merger, we encourage you to explore Syncari as your solution. Its robust capabilities, comprehensive data integration functionalities, and focus on data accuracy and governance make it an ideal choice for organizations seeking a streamlined and efficient post-merger data integration process.

Don’t let the challenges of post-merger data integration hinder your organization’s growth and success. Embrace the power of Syncari and unlock the true potential of your merged data assets. 

Start your journey towards seamless data integration today with Syncari by booking a demo.

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