Blog Category: RevOps Strategy

RevOps Strategy

8 Tips to Move from an Operational Role to Strategic Role

RevOps (Revenue Operations) is becoming an increasingly important function in business, as it provides accurate, comprehensive, real-time insights and data that can help decision-makers. These tips include meeting the rising demands of data consumers, building a foundation of clean and clear…

Remote engineering best practices
RevOps Strategy

Remote Engineering Best Practices

Syncari transforms tens-of-millions of records across hundreds of applications. We’ve come a long way in just two years, when my co-founders and I were drafting the first generation of the Syncari architecture wireframe. Today we have a much deeper understanding…

syncari-marketing-opertions-connected-customer experience
RevOps Strategy

3 Priorities Every Marketing Operations Professional Should Tackle in the ‘Next Normal’

Businesses have spent much of the past year scrambling to adapt to uncertain market conditions brought about by the global health crisis and other world events of 2020. As budgets tightened and physical channels were eliminated, executives were forced to…

Scalable Cloud Data Warehouse
RevOps Strategy

The Evolving Role of the Cloud Data Warehouse

The cloud data warehouse has become the bedrock of most analytics programs, and a lifeline for executives to glean insights into their business. Truth be told, cloud data warehouses– like Snowflake, Amazon Redshift, and Google BigQuery–are here to stay. As…

2021 Business Data Rules
RevOps Strategy

The New Rules for Business Data in 2021

Focusing on business data in 2021 to drive execution is the #1 top priority for CEOs, according to Sales Benchmark Index (SBI). In their 2020 research on CEO performance, SBI found that many underperforming CEOs are making decisions with incomplete,…

End-to-End Integration Headache
RevOps Strategy

These Tools Won’t Simplify End-to-End Integration. Here’s Why.

Recently, FiveTran announced a partnership with Census to “simplify end-to-end integration.”  Despite their bold claim to simplify, we believe the new partnership actually complicates data unification initiatives while exploiting affected businesses by ensuring they pay for two tools to achieve…

RevOps Strategy

Making the Business Case for Data Automation

If you’re reading this, it’s likely you’ve encountered the data chaos beast. Perhaps you’re worn or shaken and could use shelter from its fiery breath. It’s a lot to go up against alone. That’s why it can be helpful to…

3 tops to improve Data Quality
RevOps Strategy

Integrations Killing Your Data Quality? 3 Reasons Why Your Data Needs To Live In Its Natural Habitat

Improving data quality is like a goldfish. At first, it may seem harmless. But in the wrong ecosystem, it can wreak havoc. A small town in Ontario, Canada recently found thousands of goldfish had been dumped into their local lake…

CRM not a single source of truth
RevOps Strategy

Salesforce Shouldn’t Be Your Single Source of Truth – Top Reasons Why

The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360 

An electric pole with very tangled wires at the top
RevOps Strategy

It’s official, we’ve hit SaaS connector overload

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

RevOps Strategy

Hey Revenue Leaders, Stop Using Band-Aid Solutions For Your Data Quality Problems

I was on a Zoom call recently discussing data integrity issues with a revenue operations leader when I peered out the window and noticed a car sputtering by. It was held together with a generous supply of duct tape, its…

RevOps Strategy

A Brief History of Today’s Data Woes—And Why A Radical Rethinking Is The Only Way Forward

If you feel like your data is in a state of chaos, you’re not alone. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate. Even if you’ve recently done a cleanse, customer data decays at a…

RevOps Strategy

How not to let your infrastructure run you

Controversial opinion: The biggest thing standing in the way of most CTOs’ success is the impulse to build their own infrastructure. In the past, engineering teams had little choice but to build tools—because there weren’t any better options available. Before…

RevOps Strategy

The catastrophic cost of bad data and where it’s all headed (Part 5 of 5)

30% of new integration projects will use AI technology for faster delivery by 2022. — Gartner   This is part 5 of my 5-part series about the cost of bad data. Read the previous post here. The Syncari solution Let…

RevOps Strategy

The catastrophic cost of bad data and where it’s all headed (Part 4 of 5)

“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare The need for a smarter sync Every company that relies on data…

RevOps Strategy

The catastrophic cost of bad data and where it’s all headed (Part 3 of 5)

 “Automation applied to an inefficient process will magnify the inefficiency.” – Bill Gates This is part 3 of my 5-part series about the cost of bad data. Read the previous post here. The added threat of system-specific AI System-specific machine…

RevOps Strategy

The reason why only a startup can solve the cross-system sync crisis

When Apple’s iPhone launched in 2007, Microsoft’s CEO Steve Ballmer made a prediction that now seems foolish: That the iPhone would never earn any significant market share. Today, Apple controls one quarter of mobile phone sales globally. How did a…

RevOps Strategy

The catastrophic cost of bad data and where it’s all headed (Part 2 of 5)

This is part 2 of my 5-part series about the cost of bad data. Read the previous post here. The Economist calls data the oil of the 21st century and considering the quality at most companies, one has to imagine…