RevOps Leaders

Slowing Down to Speed Up: Insights from Legendary Ops Leader, Susan Whittemore

Our newest data superhero truly embodies the moniker. For the past 15 years, Susan Whittemore has led GTM (go-to-market) teams to optimize revenue delivery while keeping true to each company’s mission and brand promise. Whether it was boutique tax firms,…

RevOps Leaders

From Parenting to MOps: A Candid Chat With Laura Kendall

Data-minded leaders don’t stop being data-minded when they’re at home. Just ask MadKudu’s VP of Marketing, Laura Kendall, who recently gave birth to a baby girl named Ivy. “As a new mom with an anxious temperament, I might have taken…

RevOps Strategy

Debunking the Top 3 Myths About Customer Data Platforms (CDPs)

Myth #1: CDPs will build a single view of your customer Perhaps the most widely-spread claim of CDPs is that they enable businesses to build the all-important single view of customers. Even the CDP Institute defines a CDP as a…

RevOps Leaders

Data Nightmares and Marketing Miracles with Kanako Tone

Nick Bonfiglio: Why did you choose Marketing Ops? Why Alyce? Kanako Tone: It was time for a change. In my previous companies, I always reported to CMOs or VPs of Marketing. That system works fine, but I could see another…

RevOps Strategy

Why Zero Trust Doesn’t Work For Ops Teams

A few years ago, a new term started to make the rounds in cybersecurity: Zero Trust. It essentially means instead of inherently trusting — at least a little — users within corporate systems, you instead make that user earn every…

RevOps Leaders

The Ops Multiverse: 7 Questions Answered By Data Superheroes

With great power comes great responsibility to share it. We turn to our heroes to answer seven of your most burning questions — so you can achieve even greater feats. Operations, Assemble  1. Nick Bonfiglio: Do data leaders make good…

RevOps Strategy

3 Things Your Ops Pros Aren’t Telling You

“My day rarely goes as planned.” Fun fact: the data you know and love in your GTM systems doesn’t just spring to life all nice, shiny, and clean. Your ops pros are the ones making it that way, and it…

RevOps Strategy

The Problems With Corporate Retail Therapy

For the past decade, a lot of us in the tech industry have heard the same terms used over and over. The, at one point rather revolutionary, “cloud-first” startups have become increasingly commonplace. Looking for a SaaS app first to…

Cailin Radcliffe Interview
RevOps Leaders

Telling The Data Story with Cailin Radcliffe, Senior Director of Revenue Operations at Berkshire Grey

To say Cailin Radcliffe knows a thing or two about RevOps is an understatement. She’s the Senior Director of Revenue Operations at Berkshire Grey, a leader in intelligent enterprise robotic solutions. Cailin sees the messiness of RevOps as an opportunity.…

RevOps Strategy

New Syncari Report: Organizations Are Ignoring Their Chaotic, Untrustworthy Data

Our results confirmed a number of concerning factors that are leading to rampant data chaos in organizations today: trust in corporate data is at a minimum, the increased complexity in modern software structure is causing widespread issues, and the methods…

RevOps Leaders

How to Build a Resilient Ops Team with the VP of RevOps at Uberflip

“I know when to admit I can’t do something — my strengths aren’t diminished by highlighting yours. The great work begins when we stop pretending we’re experts at everything,” Leorre Fishman says. In a world of generalists and jacks-of-all-trades, Leorre,…

master data management is dead
RevOps Strategy

It’s Official: Master Data Management is Dead

Legacy systems, customizations, and on-premises, oh my! The goals of master data management — improve data quality, reduce inaccuracies, and increase the overall health of corporate data — are commendable and only mean for the best. Who doesn’t want super…

RevOps Guides

What is Master Data Management?

As companies have evolved, the systems and applications they use have increased in both number and complexity. According to Lucidworks, corporations collect more than 7.5 sextillion gigabytes of data each day (even after regulations such as GDPR and CCPA). But…

Kaylee Edmonson
RevOps Leaders

The Dark Funnel Future: Insights from Kaylee Edmondson, Senior Director of Demand Gen at Chili Piper

Kaylee Edmondson is a podcasting and marketing savant for whom change is a welcome challenge. As the Senior Director of Demand Generation at Chili Piper and host of the popular podcast, Demand Gen Chat, Kaylee offers her honest and straightforward…

An interview with Lauren Morton
RevOps Leaders

Juggling science and change: A fresh perspective from Lauren Morton, Senior Director of RevOps at Science Exchange

Lauren Morton is a new leader with fresh perspectives. She’s got an engineering background and an MBA from Harvard Business School, all before consulting for Deloitte and transitioning into RevOps at Science Exchange. Science Exchange is one of those rare…