RevOps Leaders

“Move Over Old School CFOs”: An Interview With Peter Perrone, AtScale’s Remarkably Data-Driven CFO

Some skill sets age like a fine wine. Others spoil like a carton of milk. If the past decade has been any indication, the role of the chief financial officer (CFO) falls into the latter category. According to a study…

RevOps Leaders

“You Can’t Hit Hypergrowth Without Data Debt”: An Interview With Front CMO Anthony Kennada

Front has all the hallmarks of a tech industry darling. They just closed a $59 million Series C from elite investors including Sequoia Capital. They boast a stacked leadership team of proven tech veterans. They’ve gotten heaps of good press…

RevOps Leaders

“Like Siri For Salespeople”: This VP of Rev Ops Envisions The Fully-Enabled Future of Sales Tech

In October 1999, serial entrepreneur Mark Cuban set the Guiness world record for the single largest ecommerce transaction of all time. His purchase? A luxurious $40 million dollar private jet. This event caused many to speculate that the internet would…

RevOps Leaders

From Fine Arts To Fine-Tuning Dashboards: A Conversation With Interimly’s Andrea Wildt

Before she founded the category-creating attribution software Full Circle Insights and before she was CMO at Campaign Monitor, Andrea Wildt was a print-maker. She spent her days designing and transferring intricate patterns onto silk, paper, and wood. It was exactly…

RevOps Leaders

“The Best Work Is Invisible”: Inside The Life of A Data Quality Manager Who’s Crushing It

What do you remember most about the last live theatre show you saw? If you’re like most people, it was likely one ultra-compelling actor, or a song that was stuck in your head for days after. You probably didn’t think…

Instant Data Visibility
RevOps Leaders

Data Startup Syncari Lures Product Marketing Head From MuleSoft, Announces New Features and Customers

Eight-year MuleSoft veteran Aaron Landgraf has joined Syncari to help build another category-defining company SAN FRANCISCO, Sept. 8, 2020 /PRNewswire/ — Today, Syncari went to press with a triple announcement: First, the former head of product marketing at MuleSoft will now…

RevOps Strategy

It’s official, we’ve hit SaaS connector overload

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

RevOps Leaders

How To Preserve Your Data Quality (And Your Sanity) Through A Merger, According To A Revenue Leader Who Aced One

Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today…

RevOps Leaders

This CMO Recalls a Single Golden Insight that Led to a 42% Spike in ASP

In a time when 56% of people claim that “data-driven” is merely a slogan at their companies, leaders like Chandar Pattabhiram are a rare breed. His commitment to regular testing goes far beyond just lip service. With an egoless stance,…

RevOps Strategy

Hey Revenue Leaders, Stop Using Band-Aid Solutions For Your Data Quality Problems

I was on a Zoom call recently discussing data integrity issues with a revenue operations leader when I peered out the window and noticed a car sputtering by. It was held together with a generous supply of duct tape, its…

RevOps Leaders

Why Shattering Systems Can Ultimately Strengthen Them: Lorena Morales On The Importance of An Antifragile Mindset In Saas

When asked what the most impactful book she’s read this year was, Lorena Morales, VP of Marketing at Go Nimbly, responded without skipping a beat: Antifragile by Nassim Taleb. “Hypergrowth companies in Silicon Valley have been obsessed with the buzzword…

RevOps Leaders

How To Thwart The Threat Of Bad Data, According To Maneeza Aminy, CEO of Marvel Marketers

“It’s like a ferocious little monster that suddenly wakes up.” That’s how Maneeza Aminy, CEO of Marvel Marketers, describes the problem of bad data that attacks B2B organizations—seemingly out of nowhere—when they reach a certain level of maturity. The more…

RevOps Leaders

Meet Cristina Saunders, A Woman On a Mission To Elevate MOPs From ‘Firefighter’ To ‘Strategic Firepower’

As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right…

RevOps Leaders

“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM

By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an…

Clean Continuously
RevOps Leaders

Syncari Announces $6.5M Seed and New Board Members, Including Former Founder of MuleSoft

Syncari well-poised to lead the new data automation market SAN FRANCISCO, June 16, 2020 /PRNewswire/ — This month, Syncari announced that it has raised $6.5M in total seed funding, led by SignalFire. This infusion of additional capital allows Syncari to accelerate its customer acquisition plans and bolster its board with two veterans, Ilya…