Are you a data driven company or data driven crazy?
RevOps Guides

Are You a Data-Driven Company or Being Data-Driven Crazy?

For all the hype, the promise of the data-driven company hasn’t played out for most firms. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate — and not because they haven’t collected enough of it. Worldwide,…

RevOps Leaders

Top Marketing Operations Tips from 4 Leading Consultancies

Marketing operations agencies are seeing a renaissance right now—unlike their big advertising brethren which are struggling. Whereas the big ad agencies charge big fees and leave big unanswered questions about whether they generated a return, their smaller, nimbler marketing operations…

Scalable Cloud Data Warehouse
RevOps Strategy

The Evolving Role of the Cloud Data Warehouse

The cloud data warehouse has become the bedrock of most analytics programs, and a lifeline for executives to glean insights into their business. Truth be told, cloud data warehouses– like Snowflake, Amazon Redshift, and Google BigQuery–are here to stay. As…

Revenue Operations Strategy Syncari
RevOps Leaders

Top RevOps Advice from 4 Successful Revenue Operations Leaders

If I had to summarize all the advice from the RevOps experts we’ve interviewed for the Data Superheroes project over the past nine months, it would be this: You are not alone.  That arcane data transformation that’s been driving you…

2021 Business Data Rules
RevOps Strategy

The New Rules for Business Data in 2021

Focusing on business data in 2021 to drive execution is the #1 top priority for CEOs, according to Sales Benchmark Index (SBI). In their 2020 research on CEO performance, SBI found that many underperforming CEOs are making decisions with incomplete,…

End-to-End Integration Headache
RevOps Strategy

These Tools Won’t Simplify End-to-End Integration. Here’s Why.

Recently, FiveTran announced a partnership with Census to “simplify end-to-end integration.”  Despite their bold claim to simplify, we believe the new partnership actually complicates data unification initiatives while exploiting affected businesses by ensuring they pay for two tools to achieve…

Syncari Board of Advisors
RevOps Leaders

Meet our new Syncari Board of Advisors

SAN FRANCISCO, Feb. 25, 2021 — Syncari is on a mission to empower everyone to restore trust in their data. But our technology on its own will never be enough. Without empowered people and proven approaches to taming data chaos, our…

RevOps Strategy

Making the Business Case for Data Automation

If you’re reading this, it’s likely you’ve encountered the data chaos beast. Perhaps you’re worn or shaken and could use shelter from its fiery breath. It’s a lot to go up against alone. That’s why it can be helpful to…

Data Quality Studio
RevOps Guides

How to track and improve your Data Fitness Index™

Last week, we announced Data Fitness Index™ to help our customers easily assess the quality and usability of their cross-functional data.  We built it (1) because we believe that continuous measurement of cross-functional data quality is imperative to unlocking more…

Data Quality Solutions Data Doc
RevOps Leaders

“Fix Bad Data And You Can’t Count The Money Fast Enough”: Advice From Renowned Data Expert Tom Redman

If you’re wondering how to rescue your company from bad data, just ask Tom Redman. He wrote the book on data—literally. He’s published five books on the topic, including the beloved classic, Data Driven. With over 40 years of experience…

RevOps Strategy

Data management: You’re doing it wrong. Here’s why.

It’s official. We’re addicted to data.  This was on vivid display in this weekend’s Super Bowl. I’m not an NFL expert, but after watching the game this weekend I can tell you:  Tom Brady had gone 9 Super Bowls over…

Data Quality Studio
RevOps Leaders

Syncari Launches Data Fitness Index™ to Help Businesses Automate Data Quality Across Every System

New platform capability continuously measures cross-system data health and ensures cross-department workflow automations start and end with trusted data SAN FRANCISCO, Feb. 3, 2021 /PRNewswire/ — Today, Syncari, the company behind the world’s first code-free data automation platform, introduced the Data…

simplified version of Syncari's data management dashboard
RevOps Guides

Introducing Data Fitness Index™: Better Data Quality is on the Way

“Garbage in, Garbage out”  The phrase was first made popular in the early days of computing, but has become even more applicable today. The modern surplus of technology provides access to large amounts of data, but few resources to govern…

3 tops to improve Data Quality
RevOps Strategy

Integrations Killing Your Data Quality? 3 Reasons Why Your Data Needs To Live In Its Natural Habitat

Improving data quality is like a goldfish. At first, it may seem harmless. But in the wrong ecosystem, it can wreak havoc. A small town in Ontario, Canada recently found thousands of goldfish had been dumped into their local lake…

Ben Bayat, NextGen Venture-partners
RevOps Leaders

“Revenue Leaders Need To Soften The Hyperfocus”: A Conversation With NextGen Venture Partners’ Ben Bayat

On November 4, 2020, Emily Harrington became the first female climber to scale El Capitan in under 24 hours. As she achieved this record-breaking feat, she repeated a mantra to herself: “Slow is smooth. Smooth is fast.” According to Ben…

Rosalyn Clari
RevOps Leaders

Overworked Operations Leader? You May Benefit From “Ops Therapy,” says Clari’s Head of Revenue Operations Rosalyn Santa Elena

You’ve heard of talk therapy, but what about Ops therapy? Rosalyn Santa Elena, Head of Revenue Operations at Clari maintains it’s essential. Because the life of an operations leader is one fraught with chaos. Last minute fire drills. Tech providers…

Santa Clause Data Superhero
RevOps Leaders

“Make your list, check it twice”: A conversation with St. Nicholas, Head of Gift Ops, North Pole

Happy holidays! This week’s interviewee might surprise you. What also might surprise you is that he and his wife (they’re co-founders) suffer from the same data quality issues most business leaders do. Every year around this time, kids around the…

Marketing Ops Data Integration Imperative - Aubrey Morgan
RevOps Leaders

“Stage A Data Intervention”: Aubrey Morgan On The New Imperative For Marketing Operations

Ask any marketing operations professional the bane of their existence and they will tell you: bad data. It’s the insidious source of countless pains—hours spent meticulously scrubbing lists, embarrassing email blunders, and campaign reporting that nobody can seem to agree…