How to White-Label Zapier for Embedded APIs

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The exponential growth of technological advancements worldwide means consumers rely more on applications and software solutions to solve user-specific pain points. Your company must reach out to its customers before competitors if you want better ROI.

However, the resources it would take to create new intuitive products to retain customers can quickly overwhelm smaller organizations. Companies can choose to white label software solutions to cut down on manufacturing costs.

White labeling Zapier is a cost-effective method for companies who want to use a data integration tool and provide a seamless customer experience.

Learn how to white label Zapier to implement their data transformation and automation features into your product applications and provide the optimal user experience as your customers keep using your SaaS platform.

What is White Label?

White label refers to repackaging a product manufactured by a third-party company as your product with the appropriate branding and logo to make it seem like a product you developed in-house.

Companies for most SaaS apps purchase or form a license agreement with the manufacturing company to sell their products and services on the reseller’s marketplace. In software, SaaS companies white label services through their platform application based on a monthly fee.

Unbranded software products and services can be personalized to provide a consistent customer experience, reach the market before competitors as the product has already been manufactured, and save resources for organizations that cannot go through the development lifecycle.

How to White Label Zapier

White labeling Zapier can help retain more customers by enabling them to create data automation workflows directly on your application instead of sending them to Zapier and making them create an account and create a Zap.

Users can pay you an additional fee to access the Zapier feature instead of paying for a premium account on Zapier. White labeling Zapier can be done through two distinct methods.

Here’s a guide on how to white label Zapier using two approaches:

Embed Zapier

Embedding Zapier is made possible through Zapier’s Partner Solutions, which gives you complete style control and lets your dev teams define the user experience with Partner API. The Partner API documentation contains all the APIs and endpoints supported by Zapier.

With the Full Zapier Experience, you can embed Zapier into the product applications so your users can create workflows without leaving your platform. It is a no-API solution with three lines of code required to embed Zapier’s solutions into your product app for white labeling.

how to white label zapiersource

Follow this step-by-step guide to set up the Full Zapier Experience:

  1. Log into the Partner Program Dashboard.
  2. Select “Full Zapier Experience” under “Embed.”
  3. Follow in-app instructions. Client ID and “allowlist” domain names are retrieved automatically.
  4. Copy and paste the code into your product and places your users need workflow automation.

Zapier also offers Zap Templates that help you showcase the extent of your integrations using pre-made Zaps for popular use cases in workflow automation. Zap Templates can be implemented on blogs or support sites to demonstrate how users can automate workflows.

how to white label zapiersource

Here is a step-by-step guide on how to set up Zap Templates:

  1. Log into the Partner Program Dashboard.
  2. Select “Zap Templates” under “Embed.”
  3. Type in the name of your application.
  4. Click “Generate Code” and copy the custom HTML code.
  5. Embed on selected platforms.

Native Integration for Zapier

Your product application can offer native integrations to Zapier so that your users can automate workflows while using your platform. For example, Cakemail launched an email automation feature using white labeled Zapier through native integration.

how to white label zapiersource

Benefits of White Labeling Zapier

Now that you understand how to white label Zapier, here are the benefits B2B SaaS companies can expect when you white label Zapier:

  • Cost-effective – White labeling Zapier can be a relatively cost-friendly method of implementing a data integration platform into your SaaS apps if you lack the resources to develop your integration platform from scratch.
  • Faster time to market (TTM) – Similar to the previous point, white labeling Zapier can help push new products or upgrades with an embedded integration platform, as you don’t have to create one from the ground up. The iPaaS is already manufactured.
  • Seamless customer experience – Repackaging Zapier as a custom-branded version of your product offering that integrates seamlessly into your service or application provides a consistent user experience.
  • Competitive advantage – White labeling Zapier can help you stand out from competitors by providing customers with integration and automation features they do not have.
  • Increased brand recognition – Having your customized branding on the Zapier platform can help expand your market presence by effectively increasing exposure for your company, potentially leading to greater customer loyalty and increased revenue.
  • Additional revenue stream – Access to Zapier embedded features can be implemented as an option for users who separately pay membership fees, thus creating an additional revenue stream for your business.

Downsides of White Labeling Zapier

Despite the many benefits presented by white labeling Zapier, there are several downsides to using Zapier as an integration feature for your products and services:

  • Zapier is better suited for simple workflow automation for repetitive tasks and web application integrations.
  • Users face issues after deploying an initial set of zaps that include limited scalability and disjointed, code-centric workflows.
  • Steep learning curve can stop newer users from implementing Zapier’s features effectively.
  • Limited options for event triggers force users to run more executions than necessary, making them inflexible.
  • Limited or slow technical assistance from the customer service.

If you want a service that provides greater scalability for complex integration tasks with a data-first approach, look no further than Syncari.

Syncari Embed: The Best Data Management Platform for White-Labeling

how to white label zapier

Syncari is a robust cloud-based data automation and management platform focusing on data unification to provide enterprise-level organizations with centralized data governance, complete end-to-end visibility, and high-quality data.

Syncari relies on powerful AI technology to automate repetitive tasks such as data mapping, data cleaning, and data entry while enhancing your data with automatic conflict resolution, intelligent merging, deduplication, and data enrichment features.

We offer Syncari Embed as an embedded integration solution to align product applications with customer stacks and sync connected business systems to provide actionable insights on unified data on a single platform.

Unlike iPaaS platforms, Syncari Embed provides scalable no-code workflow automation and flexible customization. Here are the key defining features Syncari Embed possesses:

1.Stateful sync:

Syncari is a strong option for bidirectional sync between your product application and customer systems. We are also the only platform on the market that provides multidirectional sync with our patented stateful sync.

Stateful sync ensures your data is consistent across the organization through consistent synchronization that updates your data in real-time, regardless of how many simultaneous changes you make.

It is a no-code solution for data unification across disparate sources in your CRMs and data warehouses to prevent data silos and duplicate records.

Multidirectional sync is vital when connecting CRMs, PRMs, and ABM to marketing automation tools or connecting marketing automation platforms (MAP) to customer service tools or CRMs.

how to white label zapier

You can manage deletions, perform universal dedupe and merge programs, and regain data authority by removing erroneous data with stateful sync.

Our hub-and-spoke approach to data management, supported by a unified and elastic data model, helps us manage cross-system transformations for connected Synapses.

2.Intelligent connectors (Synapses):

Syncari’s connectors (Synapses) are built on modern microservice architectures that enable users to define connectors based on the exact requirement of the particular connector for better scalability and flexibility when compared to iPaaS tools.

Synapses provide greater data interoperability and compatibility with other systems because of the sophisticated API technologies they are built on.

Our Synapses are built to understand data and schema to make your customer stack look and behave the same way. Synapses also dedupe and manage data across multiple systems.

how to white label zapier

3.Syncari Platform API:

Syncari Embed comes with access to Syncari Platform API that your development teams can utilize to create and activate Synapses, update data pipelines, retrieve metadata, and update datasets using code.

Synchronization can be done using pre-built Synapses or after you deeply connect to applications, including your product app, using our software development kit (SDK) alongside assistance from our data experts, who can help you with your integration requirements.

how to white label zapier

4.Built-in data governance:

While you have learned how to white label Zapier, you require better control and visibility of your data, which is unavailable when you embed iPaaS tools like Zapier. Syncari Embed offers data governance that is built-in, not bolted-on, for optimal customer satisfaction.

Your GTM teams can work with consolidated data across the organization with a robust master data management strategy after you establish a particular system to be your “source of truth.”

5.Intuitive and powerful reporting:

Syncari Embed provides an accurate SaaS dashboard powered by Syncari’s flexible and unified data model for end-to-end visibility. Syncari Embed gives users insights on a no-SQL analytics engine to create and activate metrics using a drag-and-drop feature.

Our interface is fully customizable and gives you options to personalize Syncari’s capabilities with your branding for a consistent user experience.

Zapier vs Syncari

how to white label zapier

When comparing Zapier’s features and tools against Syncari, we can find the differences that help make Syncari a better alternative to iPaaS tools. Here is a comparison table that dives deep into these differences:

Zapier Syncari
iPaaS tools like Zapier operate on a simple copy-and-paste function for records and fields giving them limited scalability for data pipelines in growing organizations.

Zapier’s API-based triggers are unable to adapt to application changes

Zapier’s app-first approach damages data integrity severely

Zapier’s integration worsens data quality with a “data-numb” approach.

Zapier relies heavily on data warehouse vendors to create data visibility.

Syncari uses stateful sync to manage and unify data across disparate sources.

Syncari’s Synapses do not require code for configuration, manage the impact of schema changes across connected systems, and provide initial and incremental sync.

Syncari takes a data-first approach to drive data consistency and distributes trusted data for RevOps teams to work with. You get cleaner data to gain insights from with multidirectional sync.

Syncari combines data integration and data management on a centralized platform and works with clean data when automating cross-application workflows.

Syncari securely stores customer data and provides complete visibility for fragmented customer data from a single pane of glass.


With a transparent pricing plan, Syncari allows you to subscribe using one of our two premium plans or contact our team to get a personalized pricing plan based on your company’s data requirements.

Additionally, you can try our features risk-free with a 30-day free trial or book a demo to see how you can enhance your SaaS products and services with Syncari Embed.

Starter Growth Enterprise
$2995/ month

3 Synapses

300,000 records

Unified data model

Customer data hub

Universal IDs and data stitching

Visual field mapping

No-code functions and actions

Centralized enrichment

Global deduplication

Enterprise data dictionary

Reference data sets

Data Authority

Data lineage

Imported file sync and management

Batch processing

Data Fitness Index

Data Activation:

Templatized workflows

Sums, aggregations, and roll-ups

Look-ups and filters

Slack Block Kit support

Custom actions

$4995/ month

Unlimited Synapses

Upto 1 million records

Everything in Starter and:

Complete Synapse Library Access

Syncari Software Development Kit (SDK)

SSO Support

Get a Quote

Unlimited Synapses

Millions of records

Everything in Growth and:

Support for billions of records

Sandbox environments

Multiple instance management

Custom pricing


Businesses worldwide are investing heavily in migrating to digital platforms to reach customers faster, grow their brand presence and increase revenue. With the reliance on SaaS-based solutions, companies must reach the market faster to stand out.

Manufacturing and producing features and upgrades for your product applications can cut into your resources and delay your time-to-market significantly. White labeling is an effective method of ensuring you provide a consistent user experience while expanding brand awareness.

While you have learned how to white label Zapier, using Syncari Embed on your platform can enhance the data automation processes with intuitive features and enable you to take a data-first approach where you can work with unified data and regain data authority.

Contact our team for a customized pricing plan for your company’s automation requirements. You can also try our features risk-free with a 30-day free trial or book a demo to see our solutions in action and how it helps revolutionize how you manage data.

Create the applications that confidently impact your customers’ lives using Syncari today!

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