Accessing the right data points at the right time has never been more essential for B2B marketing and sales teams worldwide. For Digital marketing teams, Google Analytics is their livelihood. For product and customer marketing teams, it’s a mix of different software like Snowflake, Mixpanel and more.
Thanks to the rise of Customer Data Platforms, data storage across software has never been more accessible. The problem now is extracting the correct customer data and doing it without the technical know-how and activating the same in Go-To-Market activities.
If you’re currently scrolling through this blog, you are likely looking for a Hightouch alternative that can provide similar features as Hightouch or even a little more. This guide will help you find the best alternative to Hightouch, which will fit your business needs best.
Hightouch is one of the industry’s leading data automation and activation platforms. It allows marketers and customer-facing teams to sync data from their customer data warehouses like Snowflake and Google BigQuery to spreadsheets, ad networks, and SaaS applications like CRM.
The platform offers a range of features designed to help companies manage and analyze their data, including data integration, data cleansing, and data visualization. With Hightouch, businesses can gain a deeper understanding of their customers and prospects and use that knowledge to improve their marketing, sales, and customer service efforts.
Hightouch uses “Reverse ETL” to transfer data from the warehouse using SQL, helping you eliminate data silos without connecting with a technical person every time.
Hightouch offers 3 different products that use Reverse ETL and empower 3 different teams to process data efficiently.
Hightouch Reverse ETL is a data integration platform that helps your data team streamline all your data operations from your data warehouse and unify critical data. It is also compatible with different data models allowing you to pull key data and send it to more than 125 SaaS tools.
Setting up Hightouch Reverse ETL is a 3-step process
1: Add your source and destination
2: Define models using SQL or use existing data models
3: Map your fields to each other and start syncing data
2. For marketing teams: Hightouch Audiences
Hightouch Audiences is a no-code platform that helps marketers get instant data access to contextually relevant customer data without the data scientists and without needing to access the data warehouse. This no-code platform integrates with tools like Hubspot and transfers accurate data to help marketers run smarter, personalized marketing campaigns.
Hightouch Notify updates customer-facing teams when customers churn and also helps identify customers who can be retargeted to keep them engaged. Operations teams can use it to automate and build smarter customer data pipelines. All of these can be used to improve master data management.
Integrations with Slack keep senior management aligned and ensure every team gets critical event updates.
Some of the other key features include
- Data enrichment – Adds demographic or geographic information to a sales data set. By enriching said data, businesses can gain a deeper understanding of their customers
- Integration with 125+ SaaS tools – Use the extensive self-service capabilities and integrate with tools like Salesforce, Slack, Hubspot, Github, Airtable, Asana, ERP systems, data warehouses, etc.
- Cloud Migration – Supports migration of data integration pipelines across data warehouses.
- Workflow Automations – Forget about manual data collection and automate data workflows like data ingestion across the existing data environment.
- Predictive Modeling – Enable the development of multiple data science models.
- Reporting and Analytics data – Get detailed key business reports without using other data analytics tools.
HighTouch’s multiple pricing tiers can be extremely confusing when deciding which option is best for you.
Hightouch provides a free plan, and paid plans begin at $350 per month with an annual subscription. Monthly plans are also available for an additional 20% fee. If your company requires a custom package or an Enterprise-grade plan, you can contact their sales team to get a plan tailored to your needs.
All said, you can find out here whether it is worth the pricing.
Top 3 alternatives
Although HighTouch is one of the industry leaders, there are a few alternatives and competitors that offer similar, if not more features that may be to your liking.
Syncari’s complete data platform unifies data from multiple software, eliminating data silos. You can use it to integrate data from on-premises systems, cloud-based applications, and even IoT devices, allowing businesses to create a single source of truth for all their data. It has an intuitive user interface, making it suitable for use in a wide range of industries and business sizes.
One of the top features of Syncari is its ability to support data transformation and mapping. This allows businesses to convert data from one format to another easily, or to transform it into a form that is more suited to their needs.
In addition to its core data synchronization and integration capabilities, Syncari can automate complex business workflows. It helps to automate data management and automatically collect data. It also has data governance tools, quality management, and advanced analytics capabilities.
One of the biggest benefits of Syncari is its ability to support real-time data synchronization from multiple data integration projects. As data is automatically updated in one system and immediately reflected in all other connected systems. This ensures that all stakeholders have access to the most up-to-date information at all times, which can help to improve decision-making and streamline business processes.
With Syncari’s transparent and scalable pricing, companies of all sizes can perform smarter data analysis across teams.
Overall, Syncari is a powerful and a complete data platform that can help businesses to achieve greater efficiency, accuracy, and agility through better data integration and minimal data infrastructure.
Census offers a reverse ETL (extract, transform, load) platform designed to help businesses easily and efficiently move data from cloud-based applications and databases to on-premise systems.
It is suitable for use in a wide range of industries and business sizes. You can use it to integrate data from various cloud-based applications, including Salesforce, Google Analytics, and Zendesk, as well as databases such as MySQL and PostgreSQL.
One of the key features of Census is its ability to support data transformation and data validation. You can automate data mapping and transform diverse data automatically. This allows businesses like yours to automate manual data transformations. For example, a company may need to integrate data into a data warehouse using different data structures or naming conventions. Census can handle this process automatically, ensuring that the data is integrated correctly and consistently formatted across all systems.
In addition to its core data synchronization and integration capabilities, Census also includes a range of additional features that can help businesses to better manage and analyze their data.
Census supports multiple pricing plans and charges based on the number of destination apps that are to be used.
Rudderstack is a CDP that helps businesses collect, integrate, and analyze customer data from various sources.
Another feature of Rudderstack is its ability to integrate data from various sources, including your local SQL database, web, and mobile analytics, CRM systems, social media platforms, and more. This gives businesses a comprehensive view of each customer, including their behaviors, preferences, and interactions with the brand.
Using this data, Rudderstack can help businesses create targeted marketing campaigns more likely to resonate with individual customers. For example, a company might use Rudderstack to segment its customer base based on demographics, interests, or purchase history and then create personalized marketing messages or offers for each segment.
Other than this, Rudderstack also includes tools for customer analytics, such as churn prediction and lifetime value calculation. This can help businesses better understand their customers’ behaviors and preferences and identify opportunities for improving the customer experience.
Rudderstack has multiple pricing plans that are each suitable for organizations of different sizes.
Syncari has built an innovative method of helping revenue operations teams align all the GTM teams by unifying data across every system of record by themselves. Businesses can be more creative and skip all the hassles of manually extracting and ingesting data from one software to another.
Throughout the organisation, operations specialists can manage and clean customer data.
With features such as a no-code automation tool, an operational analytics platform like Syncari makes it simple for data teams to streamline their data pipeline.
Align your data and automate your business with Syncari starting today.