Everyone believes the single source of truth should exist, but no one has been able to make this a reality. This research explores why – and whether there is a new way forward.
In this Syncari + Pavilion research report, you’ll learn: ▹ Why companies struggle to create an SSoT ▹ Why distributed truth is a better approach ▹ How Outreach and Sendoso solved this
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Aligned data drives 36% more revenue growth
Align Your Business Through Distributed Truth
Why an SSoT is no longer practical
How to more effectively manage disparate data
What data obstacles impeded Go-to-Market aligmnent
How to ensure data quality, integrity and alignment with distributed truth
What happens when you provide everyone access to the trusted data they need, automatically
Customer Data Strategy: B2B's 3 Most Common Approaches
Customer data sits in many different systems. It is produced every time a customer interacts with your business, or when your teams pull data about customers from external sources like enrichment tools. How this data returns value to customers, through a cohesive customer experience, is the heart and soul of a “customer data strategy.” And...
Salesforce Shouldn’t Be Your Single Source of Truth - Top Reasons Why
The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360
Why RevOps should run away from the Modern Data Stack
I’ve noticed a trend as of late: RevOps professionals debating the best way to build a modern data stack. This may ruffle some feathers – but I think having RevOps build and manage a modern data stack is a terrible idea. Before I explain why, let’s take a step back: what does a RevOps team...
Companies that align people, process, data and technology experience 36%+ revenue growth and ~28% profitability.”
VP, Principal Analyst, Forrester