Fivetran pricing: Is the ETL software worth the money?

As the saying goes, “data is the new oil.” In today’s data-driven world, organizations of all sizes recognize the importance of using data to inform their decisions and drive growth. Whether you’re a small business looking to improve your operations or a large corporation seeking to gain a competitive edge, data can be a powerful tool for driving success.

However, simply having access to data is not enough. Organizations must have the right processes and software in place to truly leverage the power of data to collect, manage, and analyze it effectively.

Modern software-first organizations use ELT or ETL software like Fivetran to properly structure and organize data to ensure it can be easily accessed and understood. Most enterprise companies need a data stack that can streamline raw data from different sources and manage it effortlessly.

This blog will guide anyone looking to understand the different components of Fivetran pricing and if it is really worth the cost. You will also learn about any alternative tools that offer similar, if not better, capabilities compared to Fivetran.

Fivetran explained:

Fivetran is a data pipeline software that helps organizations move, transform, and integrate their data from various sources using database connectors into a central data warehouse. It simplifies the process of building and maintaining a data pipeline by providing pre-built connectors for over 100 popular sources, including databases, SaaS applications, and cloud storage.

When can you use Fivetran?

Used by industry-leading enterprise companies like Intercom, Morgan Stanley, and Lufthansa Fivetran helps sales, marketing, and finance teams with detailed data reports. As an ELT software – it extracts, loads, and transforms real-time data from multiple data sources. It is particularly well-suited for the following types of users:

  • Data engineers and data analysts:
    Fivetran’s pre-built connectors and transformation tools make extracting and shaping data from different sources easy, making it valuable for those working with data in their day-to-day roles.
  • Business intelligence teams:
    Fivetran’s ability to automate the process of extracting and loading data into a central data warehouse makes it a valuable tool for teams responsible for building and maintaining data pipelines for BI and analytics purposes.
  • IT professionals:
    The automation capabilities that Fivetran offers can help IT professionals save time and resources by eliminating the need to build and maintain custom ETL scripts.
  • Data-driven organizations:
    Any organization that relies on data to inform decision-making can benefit from Fivetran’s ability to streamline data integration and make it easier to access and analyze data from various sources.

Top Features

  • Extract and load

You can use 200+ data connectors to integrate with any app to sync, extract and load data from different data sources into a single data warehouse.

  • Data Transformation

Use ready-to-use data models to transform raw data from one software to another. Use this to power your analytics stack and accelerate time-to-value.

  • Database replication:

Companies like yours can transfer and replicate data from one type of architecture to another. Fivetran supports different methods of CDC depending on the types of your business and database.

Fivetran Pros and Cons:

Taken from G2, here are why you should and shouldn’t consider Fivetran.


  1. Extremely easy set up for extraction, loading
  2. Effective automations


  1. Poor transformation stack compared to the competition
  2. Shockingly expensive database tables
  3. Poor customer support

Fivetran ranks better than its competitors when it comes to automations and extraction features. At the same time, its transformation and customer service have much work to do to be counted among the industry leaders in ETL software.


What are the different pricing models? How much does Fivetran cost?

Fivetran charges based on usage, precisely the number of “Monthly active rows” (MAR). They have built-in discounts as you scale. While Fivetran doesn’t support any free plan, it supports a 14-day free trial, where you get unrestricted access to a Fivetran account.

Fivetran supports both monthly and annual billing. Annual billing plans come at a discount compared to monthly plans.

The pricing model looks as follows:

  1. Starter plan

Recommended for small and medium-sized companies who don’t have access to database sources. These companies don’t need to view dashboards in real-time and usually have meager data volume.

  • Standard Select plan

This plan is suited for businesses with only one user and have low data volumes. It supports real-time dashboards where the data sync happens every 15 minutes.

  • Standard plan

Appropriate for Enterprise organizations with multiple users who need access to Fivetran’s Rest API and database connectors to connect with 200+ apps.

  • Enterprise plan

Suited for organizations with firm internal security requirements while requiring real-time data sync and timely support.

  • Business Critical

Fivetran has an extra plan available for global enterprises with many users who need the highest levels of compliance and data protection.

If you’re still confused about which plan to select, you can use Fivetran’s billing calculator based on monthly active rows to get a rough estimate or talk to the sales team to get an exact estimate about the cost of these plans. Once you’ve decided, you can pay per invoice or pay as you go using your credit card.

You can add Fivetran Transformations to any of these plans for free. To get a dedicated customer success manager who can help you with implementations and escalation of bugs, Fivetran offers “Fivetran services” to access best-in-class support whenever needed.

Top 3 Fivetran alternatives


Screenshot of Syncari home page

Syncari is a no-code cloud-based data integration and activation platform for organizations and their Rev-ops teams. It offers a range of pre-built data connectors for popular apps to help users shape and structure their data. It’s used by leading software companies like Chargebee, Dooly, and Metadata to save overhead costs and reduce time spent on data management.

Who can use Syncari?

Any data-dependent teams in any business can use Syncari to improve their processes. These include

  1. Revenue operations
  2. Sales operations
  3. Marketing teams to help improve the conversion rate of their campaigns
  4. Data analysts
  5. IT operations

Top Features:

  1. Synapses

These enterprise database connectors can integrate Syncari with your GTM stack. It can be configured in a few steps without needing a technical wizard.

  1. Data unification

Create a shared data hub by unifying data from multiple databases. This grants access to other teams to view and configure these dashboards based on their needs.

  1. Data Management

Use Syncari’s unique automation and rules system to standardize and normalize data across every connected system.

  1. Workflow Automation

Route inbound leads to the right user, alert success reps in Slack when certain events are triggered, and coordinate workflows across the business.

  1. Insights

Use pre-built reports to visualize GTM performance that refreshes in real-time, and use these insights to improve your process efficiency.


Syncari’s pricing is straightforward and predictable compared to the complicated model of Fivetran, which is priced based on monthly usage. Syncari’s pricing model consists of 3 pricing plans that are split based on the organization’s size. Before choosing the plan, you can also get started with a 30–day free trial by creating an account. Here’s a detailed report of the plans and their respective cost.

  • Starter: at $2995/month

For small and medium-sized businesses. This plan has a limitation of 3 integrations and 300,000 data records.

  • Growth: at $4995/month

Best-suited for large teams who use real-time reports and dashboards consistently.

  • Enterprise:
    Custom quotation depending on size and other data requirements

Suited for enterprise organizations that have stringent security requirements.

2. Hevo

Hevo Data is a fully-managed data integration platform that helps organizations connect, manage, and analyze their data in real-time. Used by data analysts, it integrates with popular SaaS apps and has a range of transformation tools to help businesses shape and structure their data.


Currently has two services.

  • Hevo Pipeline

Zero-maintenance ELT automation platform using which you can connect 150+ applications.

  • Hevo Activate

Sync customer data back into your sales CRM or segment users depending on certain factors and create a complete, unified customer profile that you can maintain across apps.


Hevo supports a 14-day free trial and has the following pricing plans depending on the product. You can pay using a credit card.

  • For Pipeline, these are their pricing plans when you choose a monthly billing period. If you choose annual, you can save 20%

  • For Activate, these are their pricing plans

3. Stitch

Stitch, now a part of Talend, is a cloud-based ETL (extract, transform, load) platform that helps organizations in extraction and data transformation from various data sources into a central data warehouse. It integrates with over 100 popular sources and destinations, including databases, SaaS applications, and cloud storage.

An advantage of Stitch is its ability to handle large volumes of data easily. Its scalable architecture ensures that it can handle high-volume data loads and maintain fast load times, even as the amount of data grows over time.

Top Features:

  1. Integrations: Sync data with multiple apps
  2. Orchestration: To bring control to your data pipeline
  3. Enterprise-level SLAs and Automatic Scaling


Stitch supports multiple pricing plans with a 14-day free trial. Like Fivetran, this is priced based on usage (data rows).

Syncari: The best of them all

Syncari has built an innovative method of helping revenue operations teams align all the GTM teams by unifying data across every system of record by themselves. With a longer free trial period of 30 days vs. 14 days and a transparent pricing system, you know how much you’re paying to manage your data.

Automate your data management and forget about it with Syncari.

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