Data Wisdom for the Workplace

Nearly everyone in go-to-market (GTM) operations has, at some point, shared this experience: You’re asked to report on data that doesn’t exist. Or isn’t possible to collect. That data doesn’t exist of course because nobody thought to set up a…

Data enrichment is a critical component of your customer data strategy. This article walks through a large list of options for data enrichment companies, what you can use them for, and some recommendations for the best partners depending on your…

I am bursting with excitement to announce that Syncari has raised a Series A funding of $17.3 million from a group of leading investors, which will propel our platform growth at scale. At Syncari, our goal is to transform every…

In The Signal and the Noise, bayesian forecaster Nate Silver pointed out an interesting observation: People tend to mistreat weather reporters, sometimes cursing them in public. Why? Because they blame them for bad weather—even though the weather is very, very…

The thing you have to know about HubSpot to Salesforce sync errors is that not all integrations are built alike. Partly, that is on-purpose. Salesforce is a CRM. HubSpot offers its own CRM. The two exist in a state of…

“I don’t know what’s going to happen when I publish this, but let’s do it anyways!” – Said no effective professional, ever. And yet, far too often, that’s the choice you’re given.  Whether you’re building a process in APEX or…

SAN FRANCISCO, Feb. 25, 2021 — Syncari is on a mission to empower everyone to restore trust in their data. But our technology on its own will never be enough. Without empowered people and proven approaches to taming data chaos, our…

Last week, we announced Data Fitness Index™ to help our customers easily assess the quality and usability of their cross-functional data.  We built it (1) because we believe that continuous measurement of cross-functional data quality is imperative to unlocking more…

If you’re wondering how to rescue your company from bad data, just ask Tom Redman. He wrote the book on data—literally. He’s published five books on the topic, including the beloved classic, Data Driven. With over 40 years of experience…

“Garbage in, Garbage out”  The phrase was first made popular in the early days of computing, but has become even more applicable today. The modern surplus of technology provides access to large amounts of data, but few resources to govern…

On November 4, 2020, Emily Harrington became the first female climber to scale El Capitan in under 24 hours. As she achieved this record-breaking feat, she repeated a mantra to herself: “Slow is smooth. Smooth is fast.” According to Ben…

You’ve heard of talk therapy, but what about Ops therapy? Rosalyn Santa Elena, Head of Revenue Operations at Clari maintains it’s essential. Because the life of an operations leader is one fraught with chaos. Last minute fire drills. Tech providers…

Ask any marketing operations professional the bane of their existence and they will tell you: bad data. It’s the insidious source of countless pains—hours spent meticulously scrubbing lists, embarrassing email blunders, and campaign reporting that nobody can seem to agree…

The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360 

Some skill sets age like a fine wine. Others spoil like a carton of milk. If the past decade has been any indication, the role of the chief financial officer (CFO) falls into the latter category. According to a study…

Before she founded the category-creating attribution software Full Circle Insights and before she was CMO at Campaign Monitor, Andrea Wildt was a print-maker. She spent her days designing and transferring intricate patterns onto silk, paper, and wood. It was exactly…

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today…