Data Wisdom for the Workplace

Custom objects are literally a template: they provide a way to add a data set where you set the columns and data types, while gaining standard fields from a platform. In turn, this lets you design your own data structure…

It’s the driving value proposition of customer data platforms (CDP). They help gather, clean, and make sense of customer data collected from various sources and software to improve and personalize sales and marketing activities to specific customer profiles. What exactly…

In a recent virtual team happy hour, we played the party game Two Truths and a Lie. For those who haven’t played the game before, the rules are simple: everyone shares two truths about themselves with one lie mixed in.…

If you’re in RevOps, you’ve likely seen Jeff Ignacio’s posts on LinkedIn. A quick perusal of his profile reveals a veritable treasure trove of operations knowledge, from his two cents on Ops trends to tactical tips that practitioners can apply…

Workato is a top business efficiency tool for general-purpose automation and streamlines a variety of tasks, but cannot accommodate data synchronization in a stateful way across multiple applications. Workato helps businesses and IT teams connect apps and expedite business processes…

Celigo is a comprehensive Integration Platform-as-a-Service (iPaaS) solution that enables straightforward and quick integration, allowing organizations of all sizes to link their services. Numerous companies count on it to integrate their cloud apps and synchronize data, automate tasks, and improve…

It takes a lot of data analysis to run a business in the twenty-first century. But, with more demands than ever, project managers become overburdened. It has resulted in lowering productivity and made it harder to overcome hurdles! As a…

TrayTrayTray and Workato are powerful platforms enabling businesses to automate their data workflows and processes. However, they have some essential differences that may make one a better choice for a particular business. In this blog, we will explore the features…

Every business must attract qualified leads to thrive. However, acquiring leads is only the start of the customer journey. Nurturing and offering personalized value to identified leads is what ensures prospective customers convert into paying customers. This is where lead-to-account…

Don’t you just hate it when you’re thinking about a problem and you’re not sure of the answer? So you do the most logical thing and open up your browser to Google: “How do I…“. Your query could be “What’s…

WebPT’s robust web-based solution helps therapists from single-therapist clinics to multi-location enterprises with integrated documentation, scheduling, and billing solutions. With Doug’s vision for process and an emphasis on reducing the stigma on mental health, he is forging a new way…

Our newest data superhero truly embodies the moniker. For the past 15 years, Susan Whittemore has led GTM (go-to-market) teams to optimize revenue delivery while keeping true to each company’s mission and brand promise. Whether it was boutique tax firms,…

Data-minded leaders don’t stop being data-minded when they’re at home. Just ask MadKudu’s VP of Marketing, Laura Kendall, who recently gave birth to a baby girl named Ivy. “As a new mom with an anxious temperament, I might have taken…

Nick Bonfiglio: Why did you choose Marketing Ops? Why Alyce? Kanako Tone: It was time for a change. In my previous companies, I always reported to CMOs or VPs of Marketing. That system works fine, but I could see another…

To say Cailin Radcliffe knows a thing or two about RevOps is an understatement. She’s the Senior Director of Revenue Operations at Berkshire Grey, a leader in intelligent enterprise robotic solutions. Cailin sees the messiness of RevOps as an opportunity.…

“I know when to admit I can’t do something — my strengths aren’t diminished by highlighting yours. The great work begins when we stop pretending we’re experts at everything,” Leorre Fishman says. In a world of generalists and jacks-of-all-trades, Leorre,…

As companies have evolved, the systems and applications they use have increased in both number and complexity. This is where automated master data management and the best master data management tools come into play. According to Lucidworks, corporations collect more…

Kaylee Edmondson is a podcasting and marketing savant for whom change is a welcome challenge. As the Senior Director of Demand Generation at Chili Piper and host of the popular podcast, Demand Gen Chat, Kaylee offers her honest and straightforward…