Data Wisdom for the Workplace

Data is a precious entity for not only individuals but for businesses too. But, you might have experienced that managing data is not a cakewalk. With the enormous amounts of data being processed today, it has become more and more…

Navigating the intricate world of B2B customer journeys and understanding their impact on your business can be a challenging task. However, this in-depth understanding is the key to unlocking a successful customer journey analytics setup, which is one vital piece…

The rapidly evolving information age sees companies worldwide rely on data to power their digital transformation journeys for more efficient production cycles and outstanding customer relations.  However, organizations of all sizes produce data at an unprecedented scale. Inaccurate data can…

With hundreds of CRM solutions on the market today, it’s easy to see why revenue leaders often contemplate a CRM data migration. With other options readily available, it’s common to feel that the grass will be greener on the other…

In the CRM kingdom, Salesforce long sat on the throne and batted away any challengers.  But then it all changed.  And it didn’t stop.  In the last few years, HubSpot has transformed itself from a marketing automation platform to an…

In the rapidly evolving information age, your brand needs a single “source of truth” now more than ever. Data is crucial for your employees, internal teams and your customers. Raw data needs to be transformed into more readable formats for…

Note: this post was authored by Can Goktung Ozdem, CEO of Datrick. Data models are an important aspect of any software engineering project. They provide a way to organize the data, enabling efficient storage and retrieval of information. They are…

“Dirty data” can harm your company’s performance in the long run by giving you misleading statistics to project your future tasks and pipelines on. These factors lead to the wastage of resources and potential loss in revenue. Many companies have…

CRM data quality is a big problem for most B2B companies. While customer data quality in general is difficult, many organizations rely on their CRM to be a single source of truth. This means that CRM data quality becomes vital…

If you’re in RevOps, you’ve likely used Salesforce CRM at some point, or maybe even Salesforce CDP.  Just to be clear, it’s a customer relationship management (CRM) platform that stores loads of data regarding contacts, products, orders, accounts, deals, and…

Are you looking for a platform with data automation tools to save time and improve your bottom line? If so, you’re in the right place.  In this blog post, we’ll share our top picks for data automation tools, based on customer…

Today, businesses have access to a plethora of data integration tools that can help them to streamline their operations and gain valuable insights from their data. One of the most well-known solutions in this space is Informatica. In this article,…

Customer data sits in many different systems. It is produced every time a customer interacts with your business, or when your teams pull data about customers from external sources like enrichment tools. How this data returns value to customers, through…

Our fifth episode of Coffee with Customers features Ben Bykowski, Director of Technology at Hyland Software. Ben and team selected Syncari to unify multiple marketing automation tools, namely Marketo and Pardot, with Salesforce. In organizations with multiple lines of business,…

If you’re in RevOps and HubSpot is your CRM, then you’re always watching for product updates. It’s likely you heard about HubSpot’s new Data Quality tools. What is the HubSpot Data Quality Command Center? In September 2022, HubSpot launched a…

At Dreamforce 2022, Salesforce unveiled Salesforce Genie (the rabbit) – which promises to turn your data into real-time customer magic. Sounds promising. But if there’s one thing we’ve learned from hit films Aladdin and Kazaam, it’s that when it comes…

HubSpot deduplication is an important feature of the platform, which is well known for its marketing automation and CRM tools. As HubSpot gains popularity among young start-ups that prioritize ease of use and out-of-the-box functionality, it’s essential to note that…

There are many terms involved in data and how it is managed. Here we’ll do with a rising trend, usually seen in discussions of revenue operations and their objective to unify data for their sales, marketing, customer success and finance…