Data Wisdom for the Workplace

The Salesforce Data Model: A Deep Dive into the Architecture of Salesforce
Guides

The Salesforce Data Model: A Deep Dive into the Architecture of Salesforce

Note: this post was authored by Can Goktung Ozdem, CEO of Datrick. Data models are an important aspect of any software engineering project. They provide a way to organize the data, enabling efficient storage and retrieval of information. They are…

Data cleansing tools
Guides

Top 5 Data Cleansing Tools Every Data Professional Needs to Know About

“Dirty data” can harm your company’s performance in the long run by giving you misleading statistics to project your future tasks and pipelines on. These factors lead to the wastage of resources and potential loss in revenue. Many companies have…

CRM Data Quality
Leaders

Top CRM Data Quality Tips from Operations Experts

CRM data quality is a big problem for most B2B companies. While customer data quality in general is difficult, many organizations rely on their CRM to be a single source of truth. This means that CRM data quality becomes vital…

Salesforce Data Pipelines
Guides

What Is Salesforce Data Pipelines?

If you’re in RevOps, you’ve likely used Salesforce CRM at some point, or maybe even Salesforce CDP.  Just to be clear, it’s a customer relationship management (CRM) platform that stores loads of data regarding contacts, products, orders, accounts, deals, and…

Top data automation tools
Guides

Top Data Automation Tools

Are you looking for a platform with data automation tools to save time and improve your bottom line? If so, you’re in the right place.  In this blog post, we’ll share our top picks for data automation tools, based on customer…

Informatica
Guides

Informatica Pricing: Is this ETL tool worth the investment?

Today, businesses have access to a plethora of data integration tools that can help them to streamline their operations and gain valuable insights from their data. One of the most well-known solutions in this space is Informatica. In this article,…

B2B Cusomer Data Strategies
Strategy

Customer Data Strategy: B2B’s 3 Most Common Approaches

Customer data sits in many different systems. It is produced every time a customer interacts with your business, or when your teams pull data about customers from external sources like enrichment tools. How this data returns value to customers, through…

Hyland Marketing ROI
Leaders

Coffee With Customers Ep. 5: Hyland’s Ben Bykowski on Unified Data for Marketing ROI

Our fifth episode of Coffee with Customers features Ben Bykowski, Director of Technology at Hyland Software. Ben and team selected Syncari to unify multiple marketing automation tools, namely Marketo and Pardot, with Salesforce. In organizations with multiple lines of business,…

HubSpot launched Data Quality tools, a Syncari graphic
Guides

HubSpot’s New Data Quality Command Center

If you’re in RevOps and HubSpot is your CRM, then you’re always watching for product updates. It’s likely you heard about HubSpot’s new Data Quality tools. What is the HubSpot Data Quality Command Center? In September 2022, HubSpot launched a…

Strategy

Syncari’s response to Salesforce Genie: Be careful what you wish for

At Dreamforce 2022, Salesforce unveiled Salesforce Genie (the rabbit) – which promises to turn your data into real-time customer magic. Sounds promising. But if there’s one thing we’ve learned from hit films Aladdin and Kazaam, it’s that when it comes…

HubSpot Deduplication
Guides

HubSpot Deduplication

HubSpot deduplication is an important feature of the platform, which is well known for its marketing automation and CRM tools. As HubSpot gains popularity among young start-ups that prioritize ease of use and out-of-the-box functionality, it’s essential to note that…

What is Data Unification
Guides

What is Data Unification?

There are many terms involved in data and how it is managed. Here we’ll do with a rising trend, usually seen in discussions of revenue operations and their objective to unify data for their sales, marketing, customer success and finance…

Computer algorithms and software language displayed on a screen
Guides

Data Deduplication Software

With such a large amount of important data saved in our computers, making routine software backups is critical. This includes everything from our emails to Word and PDF documents, from revenue spreadsheets to user activity logs, and so much more. …

Coffee with Customers Conga Blog Banner (1)
Leaders

Coffee With Customers Ep. 1: Data Unification with Conga’s Scott Merselis

“Can we Syncari it?” We are not quite at the Kleenex level, but maybe one day Syncari will be a household name. At least, an “officehold” verb. That’s how the team over at Conga now talks about Syncari. They began…

Guides

Salesforce Deduplication: How to Dedupe Data in Salesforce

Salesforce deduplication is crucial to successful go-to-market. Many organizations still run Salesforce dedupe processes manually, but more and more are turning to deduplication tools to improve data quality. Cleaning and deduping data are essential processes to ensure your sales and…

Guides

What is Master Data Management?

As companies have evolved, the systems and applications they use have increased in both number and complexity. This is where automated master data management and the best master data management tools come into play. According to Lucidworks, corporations collect more…

Syncari graphic stating "Series A financing $17.3 million"
Guides

Letter from the CEO: Announcing Our Series A Funding Round

I am bursting with excitement to announce that Syncari has raised a Series A funding of $17.3 million from a group of leading investors, which will propel our platform growth at scale. At Syncari, our goal is to transform every…

Leaders

How To Preserve Your Data Quality (And Your Sanity) Through A Merger, According To A Revenue Leader Who Aced One

Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today…

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