Data Wisdom for the Workplace

Before she founded the category-creating attribution software Full Circle Insights and before she was CMO at Campaign Monitor, Andrea Wildt was a print-maker. She spent her days designing and transferring intricate patterns onto silk, paper, and wood. It was exactly…

Every day I see another SaaS app go ‘must-have’ viral and I wonder how long the center can hold. When the average midsize startup uses 123 SaaS tools (enterprises use thousands) and 78 percent of organizations are increasing their spend…

Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today…

As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right…

By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an…

Syncari well-poised to lead the new data automation market SAN FRANCISCO, June 16, 2020 /PRNewswire/ — This month, Syncari announced that it has raised $6.5M in total seed funding, led by SignalFire. This infusion of additional capital allows Syncari to accelerate its customer acquisition plans and bolster its board with two veterans, Ilya…

In this episode of Taking Notes with NextGen, host and Managing Partner Dan Mindus speaks with Nick Bonfiglio and Neelesh Shastry, Co-Founders of NextGen portfolio company Syncari. Syncari is building a modern multidirectional stateful synchronization and data management platform to…

Controversial opinion: The biggest thing standing in the way of most CTOs’ success is the impulse to build their own infrastructure. In the past, engineering teams had little choice but to build tools—because there weren’t any better options available. Before…

30% of new integration projects will use AI technology for faster delivery by 2022. — Gartner   This is part 5 of my 5-part series about the cost of bad data. Read the previous post here. The Syncari solution Let…

“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare The need for a smarter sync Every company that relies on data…

 “Automation applied to an inefficient process will magnify the inefficiency.” – Bill Gates This is part 3 of my 5-part series about the cost of bad data. Read the previous post here. The added threat of system-specific AI System-specific machine…

When Apple’s iPhone launched in 2007, Microsoft’s CEO Steve Ballmer made a prediction that now seems foolish: That the iPhone would never earn any significant market share. Today, Apple controls one quarter of mobile phone sales globally. How did a…

This is part 2 of my 5-part series about the cost of bad data. Read the previous post here. The Economist calls data the oil of the 21st century and considering the quality at most companies, one has to imagine…

If bad data were a plague on business, it might rank somewhere between The Great London Epidemic and The Black Death. Bad data costs companies an estimated 15 percent of their revenue according to Gartner. Only 16 percent of managers…

As one might expect, 87 percent of companies have a CRM. But this figure masks a strange truth that’s not often discussed: 20 percent of them have more than one, according to Syncari data and sales operations leaders we’ve spoken…

Every year, L.A. drivers each spend 128 hours imprisoned in freeway traffic—among the worst in the nation—which siphons $19 billion out of the L.A. economy. To put that in perspective, that’s the size of NASA’s budget. If each of those…