All Posts by Author Evan Dunn

In an era where data is the new gold, maintaining a unified customer data system is pivotal for business success. Salesforce, recognized for its robust salesforce data integration and CRM capabilities, has positioned itself as an industry leader, serving over…

In our current data-centric environment, data pipeline tools are indispensable for handling the mounting data from various sources. With the spike in data volume, businesses face the challenge of processing vast amounts of raw data. Data pipeline tools are central…

Data is crucial for businesses in today’s digital-first world. Managing and leveraging this data relies on tools like Snowflake and Salesforce. Snowflake is a cloud-based data warehouse that enables advanced analytics and data sharing. Salesforce, a leading customer data platform,…

Implementing robust Data Governance and Master Data Management (MDM) is paramount for business success. Data Governance, the management of data availability, usability, integrity, and security, acts as the backbone of a successful data strategy.  Meanwhile, MDM, the method of master…

The data-driven era has revolutionized the role of data scientists and analysts, placing them at the core of strategic decision-making and revenue generation. Revenue Operations (RevOps), which aligns sales, marketing, and customer service to boost revenue growth, increasingly requires the…

As businesses evolve, so too do their needs and requirements. This evolution often necessitates a shift in the tools and platforms they utilize, including Customer Relationship Management (CRM) systems. In this blog post, we’re going to take an in-depth look…

Customer master data management (CMDM) has emerged as a critical discipline for organizations seeking to gain a competitive edge and drive meaningful customer experiences. As businesses collect an ever-increasing amount of customer data from multiple sources, the need to effectively…

Data has become an invaluable asset in today’s world, and organizations are constantly seeking ways to optimize its flow and utilization. Salesforce, a leading customer relationship management (CRM) platform, has emerged as a game-changer in helping businesses streamline their operations…

Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems play vital roles in driving business growth and operational efficiency. While CRM manages customer interactions and relationships, ERP software integrates core business processes. However, the true power lies in these…

The following is an interview with Varsha Neelesh, VP of Engineering here at Syncari. Varsha has led development of multiple novel technologies within Syncari, including its data unification capabilities and its embedded integration product, known as Syncari Embed. About Varsha…

Salesforce CRM is a powerful tool that enables businesses to manage customer interactions and drive revenue growth. However, to truly unlock its potential, organizations need to leverage the power of analytics. Analytics plays a crucial role in CRM by transforming…

Data quality is a critical factor in today’s data-driven business landscape. However, ensuring data quality manually is challenging due to increasing data volume and complexity. That’s where data quality automation comes in. In this blog post, we’ll explore the concept…

When your customer-facing systems work together seamlessly, you enable seamless, meaningful customer experiences. But when data from different systems is copied, pasted, overwritten, and thrown around between systems, you incur a huge amount of technical debt while also endangering the…

In today’s data-driven business landscape, organizations are constantly seeking ways to optimize their customer data management and leverage its full potential. Two of the main strategies that businesses deploy to leverage data at scale are Customer Data Platforms (CDP) and…

In the dynamic world of B2B relationships, gaining a deep understanding of customers is paramount. This is where Customer 360 comes into play – the ability to have a unified view of customer activity across all B2B departments. While Customer…

Businesses in the current digital landscape manage substantial volumes of data sourced from various channels, including customer information, sales figures, and market trends. This data plays a crucial role in facilitating informed decision-making processes. However, to extract meaningful and insightful…

Effective integration and system unification is a crucial factor in unlocking the true potential of mergers and acquisitions (M&A) as transformative business ventures. According to Harvard Business Review, the failure rate of M&A can range from 70-90% when systems integrations…

Are you tired of the limitations and challenges posed by traditional data management and workflow automation solutions? As the demand for increased efficiency and streamlined procedures grows, businesses turn to innovative solutions to stay ahead. Embedded platforms are the driving…