HubSpot + Salesloft Automation and Integration

What is HubSpot? 

HubSpot is a sales and marketing platform that offers a range of products, including a CRM, Marketing Hub and Sales Hub. 

Hubspot’s tools advance inbound marketing, promote sales, and foster customer service and loyalty. 

What is Salesloft?

Salesloft is a sales engagement platform that facilitates and tracks activity for sales teams. Its platform allows you to automate tasks, such as email sequences, outbound calls, and LinkedIn outreach, while tracking activity and responses. 

Through a single application, you can run your entire sales organization by syncing activity back to your CRM. Whether you’re looking to close, create, or expand your accounts, Salesloft helps you manage the tasks and opportunities within them. 

Why integrate HubSpot with Salesloft?

Integrating HubSpot with Salesloft helps streamline your sales processes based on stages, opens, tags, and other values. You can close deals faster as well as pursue other opportunities to increase revenue, with the data in sync between the two systems. 

The integration also automatically fixes names, formats, dates, and other data quality-related information. Enjoy contact mapping and custom fields for your team.

What is the best way to sync HubSpot with Salesloft?

There are several ways to integrate HubSpot with Salesloft, and each has pros and cons.

Here are your integration options:

  • Native sync using Salesloft
  • iPaaS tools (Salesloft to HubSpot and back)
  • Syncari for Hubspot + Salesloft sync

Common problems with HubSpot + Salesloft integrations

Sometimes data shared between the two systems, such as during CRM syncs, is miscommunicated. This leads to errors with native sync transfers, which leads to errors in the native sync transfer. 

It’s also difficult to navigate Salesloft’s native sync. This means HubSpot should be your main data-driving source, but it will be difficult to capture information returning to HubSpot from Salesloft. Many iPaaS tools seem to be able to solve for this, by offering field-level workflows between the two tools. However, this usually results in the need for many workflows dedicated just to this sync. Timing relays become deeply problematic, and troubleshooting becomes impossible.

Ultimately, both native sync and iPaaS tools result in net productivity and data quality losses.

Intro to Syncari for HubSpot + Salesloft sync

Syncari is an automation platform centering on revenue operations. Our mission is to unify data across your go-to-market systems covering CRM, marketing automation, data enrichment, sales engagement, finance, ERP, and customer success tools. 

With any modern revenue operation, data is constantly moving across multiple platforms. Syncari makes managing this data easier than ever. We provide stateful synchronization among a range of data sources to simplify the process from beginning to end.

How to sync HubSpot with Salesloft using Syncari

Using Syncari’s Sync Studio, you can map and route objects from both HubSpot and Salesloft to specific entities within Syncari. Any record changes are automatically updated and synced in near real time. Those updates can even be enriched, cleansed, or deduped before being stored in Syncari.

The Salesloft Synapse synchronizes these objects:

  • Account
  • People
  • Add to sequences

The HubSpot Synapse synchronizes these objects:

  • Company
  • Contact
  • Owner
  • Ticket
  • Product

Additionally, any schema changes (such as renaming fields or adding new fields) are automatically detected, and you can opt for automapping. 

Contact Syncari 

If you’re interested in improving your data’s alignment, you can start a free 30-day trial, or request a custom demo. Syncari will help you manage integrations so you can start automating your business today.