Topics covered:
How MOPs can become a strategic partner to the executive team
What technologies are helping MOPs be more effective (and which ones aren’t)
The need for clearer metrics, better data and better storytelling
With digital transformation turbocharged over the last year, customers expect a highly-personalized experience from brands more than ever. As a result, our marketing programs now involve a dizzying array of technologies leaving behind a treasure-trove of disorganized data that must be unified, normalized and then analyzed for program effectiveness.
