EBOOK

Go-To-Market, Revolutionized

The tech industry has recently been shaken to its core: a looming recession, rampant layoffs, and mounting efforts to buckle down and find ways to be increasingly efficient. What organizations are starting to realize more is that data — especially the mountains of data they collect on their customers — is the key to their survival. Data-driven teams leverage Revenue Operations (RevOps) to turn customer data into insights and drive collective action.
Key Findings in our RevOps in 2023 Survey Report:
▹ Customer data without RevOps is disparate & disorganized
▹ RevOps departments inspire more confidence
▹ But there’s more work to do to align leadership with operational data needs

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The Role of RevOps in 2023 [Survey Results and Insights]

RevOps is critical to the success of organizations today.

RevOps 2023 Survey
  • Trust in data accuracy is 20% higher in organizations with RevOps.
  • Over half of organizations without RevOps say multiple departments own their GTM & operations alignment, while 11% say their needs simply aren’t met.
  • Without RevOps, organizations can’t seem to agree on who should own reporting and analytics.
  • In companies without RevOps, just 18% of operations professionals there are confident that customer data matches from system to system.

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If RevOps can’t tell you the story of your data and what you need to do with it — if they’re somehow blocked from cleaning, analyzing, or presenting it clearly — you aren’t data-driven.

Cailin Radcliffe
Cailin Radcliffe

VP of Revenue Operations, Berkshire Grey