With digital transformation turbocharged over the last year, customers expect a highly-personalized experience from brands more than ever. As a result, our marketing programs now involve a dizzying array of technologies leaving behind a treasure-trove of disorganized data that must be unified, normalized and then analyzed for program effectiveness.
Watch the recorded, on-demand session, featuring a panel of seasoned MOPs pros to discuss the future of marketing ops in the realm of data, planning, measurement, and agility.
If you’re wondering how to rescue your company from bad data, just ask Tom Redman. He wrote the book on data—literally. He’s published five books on the topic, including the beloved classic, Data Driven. With over 40 years of experience and a Ph.D. in Statistics, Tom is the de facto expert on improving data quality....
The thing you have to know about HubSpot to Salesforce sync errors is that not all integrations are built alike. Partly, that is on-purpose. Salesforce is a CRM. HubSpot offers its own CRM. The two exist in a state of coopetition—they’re partners, but also frenemies, much like Apple and Google. For that reason, they lack...
Are you tired of the limitations and challenges posed by traditional data management and workflow automation solutions? As the demand for increased efficiency and streamlined procedures grows, businesses turn to innovative solutions to stay ahead. Embedded platforms are the driving force behind this transformation, redefining how organizations operate. While Workato Embed has been a reliable...