Webinar

GTM Fails: Data Edition

Aligning on your GTM strategy without aligning on the data and insights you need to both operate efficiently and measure the success of your efforts is a recipe for disaster. Learn how to do both effectively in this panel convo.

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In this panel conversation, learn:

Why an SSoT approach is insufficient, be it your CRM, ERP or a data warehouse

How a Distributed Truth approach allows revenue leaders to Improve data accuracy and be confident in their decisions

What happens when every department can rely on the data in their most important system of record

What attributes in your ICP actually matter, and how to collect and analyze them effectively.

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