Don't integrate. Sync.

Yes, but with some very important differences.

• Syncari focuses on data quality so that you can trust your data is taken care of, regardless of outages in connected systems, complete with error handling and alerts.
• Syncari’s patented “synapses” are much more than the sources and destinations in iPaaS tools, which pull data and paste it into another system. Syncari’s connectors listen for changes and make updates to each connected system exactly how you want them to.
• Syncari pushes clean data into your data warehouse (and can sync it back to your CRM and other business applications) and also allows you to generate datasets for easy visualization.

Integration platforms push data to destinations without the ability to normalize, transform, deduplicate, merge or track changes. Trigger-based workflows end up causing downstream problems for operations professionals because they cannot intelligently manage data for quality. As one sales rep of a popular platform we spoke to put it, “[Competitor] has no data quality capability, whatsoever.” That was one of the expensive ones, too.

The nature of customer data across the GTM stack – or business tech, as some organizations refer to it – is often distributed across many systems. Objects and data types like Accounts (Companies), Contacts, Users, Events, and many others – these need to be synced to multiple places, not just copied and pasted between two systems. Using integration platforms for this means expecting what they can’t deliver: uniformity of data across more than 2 systems (even that is difficult).

There is no other platform besides Syncari that has stateful multi-directional sync. All other approaches are band-aids on the root problem presented by multiple redundant systems. However, common attempts at solving the multi-system problem include ETL connectors, iPaaS tools, and custom scripts, or a string of native integrations. These inevitably break down as none of them keep track of changes across multiple other systems (i.e. each is stateless sync). There is decent documentation out there for solving, say, sync between two Salesforce orgs, but what about three? Two CRMs and two MAPs? Two different CRMs? The universe of possible complexity is much greater than DIY and point-to-point solutions can handle.

Yes. Syncari is the only system that provides “global deduplication” – meaning, custom deduplication logic that can be applied in one or more systems at will. If you connect any system to Syncari that contains a set of contacts, you can use Syncari to deduplicate them. 

For example, HubSpot is your MAP and Salesforce is your CRM. You can set logic to apply to both HubSpot and Salesforce that looks at the email field and merge records. It then can look at first and last name fields along with company fields, and then merge records. It can look at the mobile phone number, check that it isn’t the same as the company HQ number on the related account/company, and then merge. Etc.