Your customer data either holds you back or propels you forward. You decide.
Empower your teams with unified customer data, shared across your GTM stack, user data, and dashboards. Restore control over data and increase speed to market.
Director Of Marketing Operations
Thanks to Syncari, we’ve achieved a 75% reduction in man-hours previously spent on data quality tasks, and we’re now able to re-invest that time in analyzing our data and understanding what’s actually driving desired results.
Director of Revenue Operations
We’ve reduced the time our sales teams spend on manual processes by at least half . . . Syncari is really simple. Our team doesn’t have to worry about their tickets getting to the right place; the automation just works 100% of the time. We’ve never had issues with it . . . Syncari just works.
Head of Marketing Operations
Syncari is helping us simplify and democratize data management as we scale. It allows my team to automate workflows and build new processes at the pace we require and puts us back in control of our operations roadmap.
Senior Director Of Revenue Operations
Because of Syncari, Metadata can now proactively use client data to mitigate churn and forecast upsells.
Your stack gets more complex as you grow. Syncari’s unique record-based pricing, custom connectors and patented technology allow you to continuously streamline data, simplify complex environments, and scale your teams.
The link between data and revenue may seem hard to draw, but here are is one example:
But a survey of your sales, marketing, CS and finance teams will reveal that the manual data work that makes their jobs difficult, even miserable, is preventing their ability to grow as much as anything else. We review this in more depth here.
Ask your team how much time they spend fixing attribution errors, hunting down fields, cleaning up messy fields, fixing non-standard formats, checking for sync issues between two different tools, or just gathering context on a lead, opportunity, account or ticket that was handed to them. If you find they’re stuck in a surprising amount of manual work, this is a strong signal that you’re losing GTM efficiency to data issues.
Think about how this impacts CAC. Not only does it make it more difficult to improve LTV, but it also makes efficient CAC impossible. It’s just simple math: if teams spend a lot of time on manual data work, they’re not selling, influencing, writing, promoting, or marketing your product, or helping customers.
Andy Mowat, who ran RevOps at Upwork, Box and CultureAmp, suggests looking at your BI dashboards. Are they manual? Is manual reporting required to understand the details of your GTM performance? How are board level metrics developed? If these are not accurate, fresh, cross-system reports, that’s another great indicator you have a data problem.