The digital economy of the twenty-first century runs on data. Customer data is therefore invaluable for companies that focus on serving their needs. Product usage data platform (CDP) is useful in this situation.

You can get useful information about future clients and consumers with the use of Product data usage platforms. As a result, you can more accurately anticipate the next stage of the client experience and create appropriate tactics to cultivate and keep them.

Now is a good time to start if you’re not already using a product usage data platform. It can help you take your product to the next level.

In this article, I will discuss the top product usage data platforms available in the market.

Let’s dive in straight away.

What are product usage data platforms?

A product usage data platform is a tool that helps organizations collect and analyze customer usage data. This data can improve product development, marketing strategies, and customer support.

Product usage data platforms typically offer tools that help organizations track customer usage data. These tools can include data collection, data analysis, and reporting.

Organizations can use product usage data platforms to improve to gain feedback by understanding how customers use their products. This data can help organizations improve the design and functionality of their products.

Marketing teams can use product usage data platforms to understand online customer interactions with their products. This data can be used to improve their personalized marketing campaigns and strategies.

Customer support teams can use product usage data platforms to understand customer issues and pain points. This data can be used to improve customer support strategies and processes.

Overall, product usage data platforms can be used to improve various business functions. By understanding how customers use their products, organizations can make improvements that eventually lead to customer retention.

Why do you need a product usage data platform?

There is no doubt that data is becoming increasingly important in the modern world. In fact, some have even argued that we are now living in the age of data. This is certainly true when it comes to businesses and organizations, who are using data to track growth, increase conversions, and boost engagement and customer experience.

One of the most important tools for business owners and managers is a product usage data platform. This type of platform allows you to track how your product is being used, identify any loop holes, and make improvements accordingly.

There are many benefits to using a product usage data platform, but here are just a few:

1. Track Growth

One of the most important benefits of using a product usage data platform is that it allows you to track growth. This is essential for businesses and organizations who want to ensure they are on the right track. By tracking data, you can identify any areas where growth is stagnating or even declining. This information is invaluable for making necessary changes and improvements.

2. Increase Conversions

Another benefit of using a product usage data platform is that it can help you increase conversions. By understanding how your product is being used, you can identify any areas where there is room for improvement. This information can be used to make changes that will boost conversion rates.

3. Analyze Loop Holes

A product usage data platform can also be used to analyze any loop holes in your product. This is essential for businesses and organizations who want to ensure they are not leaving any money on the table. By identifying any areas where your product is not being used effectively, you can make the necessary changes to boost efficiency and profitability.

4. Boost Engagement and Customer Experience

Finally, using a product usage data platform can also boost engagement and customer experience. By understanding how your product is being used, you can identify any areas where users are struggling. This information can be used to make changes that will improve the overall user experience. .

If you are not already using a product usage data platform, it may be time to consider doing so.

Challenges that come with product usage data platforms

Many customer data platform companies on the market purport to be able to unify all of your product usage data. However, these platforms can be expensive to implement at scale and often don’t solve data unification. This cannot be easy when using the data to make product decisions.

There can be several difficulties that arise when implementing product usage data platforms. Data from different sources may not be compatible, making it difficult to consolidate and analyze.

Additionally, the data itself may be inaccurate or incomplete, making it difficult to identify patterns or trends.

There can also be difficulties in tracking product usage data over time, especially if the product or service is constantly evolving. This can make it difficult to identify how customers use the product and what features are most popular.

Product usage data platforms can be extremely valuable for businesses despite these difficulties. They can provide insights into how customers use products, identify areas for improvement, and track the success of marketing and product development initiatives.

What should I look for in a product usage data platform?

A few key things to look for in a customer data platform (CDP)

First, you want a platform that can collect data from various sources. This will ensure you have a complete picture of your product’s use.

Second, you want a platform that can provide insights into user behavior. This will help you understand what features are used most often and what areas need improvement.

Finally, you want a scalable platform that can grow with your business. This will ensure that you can continue to get the most out of your product usage data.

Top product usage Data platforms

There are many different ways to collect and analyze product usage data. Here are some of the top customer data platforms businesses use to understand how their products are used.

1. Syncari

Syncari is a data automation platform that enables operations, specialists to consolidate, clean, manage, and disseminate reliable customer data throughout the organization.

They combine customer data management, workflow automation, and multidirectional sync to re-establish data trust.

Pros

• The only complete data platform for RevOps automation
• Sync your stack, Sync your business
• Distribute 360° truth from a data hub
• Manage and govern data automatically
• Orchestrate full-funnel processes
• Analyze full-funnel performance

Limitations

• It has a slight learning curve associated with it.

2. Pocus

Pocus is a platform for Product-Led Sales that enables go-to-market teams’ access to information about product usage. It provides insights into user behavior, product engagement, and conversion rates.

Benefits

• Build, test and launch your Product-Led Sales Playbooks with Pocus’ no-code interface.
• Pocus suggests intelligent scores and gives you the keys to edit and iterate.
• Treat your Inbox like a data-powered to-do list that shows you what opportunities need your attention most.
• Designed for enterprise complexity.
• Built for simplicity.

Limitations

• Pocus data platform is designed for product usage data. This means it is not ideal for other types of data, such as customer or financial data.
• Pocus data platform is not as widely adopted as some of the other options out there.
• Pocus data platform can be expensive. If you are not careful with your budget, you could spend more than you need on the platform.
• Pocus data platforms can be challenging to use. It is not the most user-friendly platform, and it can take time to learn how to use it effectively.

3. Correlated

Correlated is an intelligent customer data platform that provides insights into how products are used. It uses machine learning to understand customer behavior and provides detailed reports and dashboards.

Benefits

• Build your models to identify high-propensity audiences
• Integrate your data, uncover PQLs
• Customer lifetime value
• Sync data directly from your CRM, CDP, or data warehouse
• Configure scores, improve them, and measure results with a few clicks.
• Correlated is SOC 2 Type II certified.

Limitations

• The platform often only works with a limited amount of data. This means they can only provide insights into a limited number of relationships.
• The platform often only works with specific types of data. This means they can only provide insights into a limited number of relationships.
• The platform often only works with data that is already available. This means they can only provide insights into a limited number of relationships.

4. Inflection

Inflection.io is a product usage data platform for growth, marketing, and customer success teams at product-led companies. It provides detailed reports, dashboards, and a real-time view of usage data.

Benefits

• Simplifies data management
• It enables organizations to collect, prepare, and analyze data more efficiently.
• You can deliver personalized customer journey through multiple channels like mobile web, emails, messaging, web, etc.

Limitations

• Inflection only offers a limited number of data sources, including MySQL, PostgreSQL, and MongoDB.
• Inflection does not support streaming data, so you can’t use it for real-time data processing.
• Inflection only offers basic data transformation capabilities. You’ll need to look elsewhere if you need to do anything more than simple data manipulation.
• Inflection is not a highly scalable platform.

5. Hevo

Hevo is a complete data pipeline platform that makes it simple to send operational intelligence to business tools, conduct analytics transformations on data from all your sources, and draw data from all your sources into the warehouse. It provides insights into user behavior, product engagement, and conversion rates.

Benefits

• Extract data from anywhere
• Load data how you need
• Transform data for analytics
• Activate data to drive action
• Allows integration with many platforms

Limitations

• Hevo is not a replacement for a traditional data warehouse. If you need a data warehouse for your business, you’ll still need to set one up.
• Hevo is not a real-time data platform. If you need real-time data, you’ll need to look elsewhere.
• Hevo can be expensive. If you need to process a lot of data, you may find that the cost of Hevo becomes prohibitive.
• Hevo doesn’t have a lot of support for custom integrations.
• Hevo can be complex. If you’re not comfortable with technical concepts like “data pipelines” and “ETL,” you may find Hevo overwhelming. There is a learning curve associated with using Hevo, but the platform does offer a lot of helpful documentation and support to get you started.

6. Hightouch

Hightouch is a data activation platform. They offer three products Hightouch Reverse ETL, Hightouch Audiences and Hightouch Notify, empowering anyone to activate data from the warehouse. It provides detailed reports, dashboards, and a real-time view of usage data.

Benefits

• Activate your data warehouse with SQL
• Get notification streams from the data warehouse
• GDPR compliant, HIPAA compliant, and CCPA compliant.
• Sync consistent data automatically.
• Send your model to any destination.
• Personalize all your touchpoints.

Limitations

• Only supports a limited number of data sources.
• It lacks some of the features and functionality that are found in other data platforms.
• It can be somewhat difficult to use. The interface is not the most intuitive and it can take some time to get used to the platform.
• It doesn’t have all of the bells and whistles that some of the other data platforms out there have.
• Is not the most scalable platform out there. If you have a lot of data, you may need to look at a different platform.

7. Census

Census is a customer data platform for firms and companies that value scalability, observability, and performance. It provides insights into user behavior, product engagement, and conversion rates.

Benefits

• Sync data from your warehouse into all your business tools with Census
• Supercharge your automation, workflows or personalized campaigns with more data.
• Optimize API Calls
• Detailed Observability & Logging
• Daily Data Trends Reports
• Typecasting from your column to fields
• Data Orchestration API

Limitations

• Census is that it doesn’t have a lot of integrations. It cannot be easy to connect Census to other systems and apps.
• Census doesn’t have a lot of customization options. This means that you may not be able to get the exact data that you need from the platform.
• Census is that it can be difficult to use. The interface is not as user-friendly as some other data platforms.
• Census doesn’t offer a lot of support. If you have questions or run into problems, you may not be able to get the help you need.

Want to hire a product usage data platform: Choose Syncari

There are many reasons to opt for Syncari as the top Product Usage Data Platform.

First and foremost, Syncari offers the most comprehensive and up-to-date product usage data available. This is essential for any business that wants to make informed decisions about product development, marketing, and sales.

Syncari works with various groups and users, including governments, midsize businesses, small businesses, and enterprises.

It’s a complete automation platform combining integrated but independent revenue apps into a single operating system with the operational data hub and stateful multidirectional synchronization. Everything is handled, from leads to billing.

Syncari intelligently cleanses, merges, augments, and transforms data across the business application stack as a single, harmonized system to avoid costly data discrepancies. It uses data flows rather than triggers to automatically automate critical business processes without programming.

In addition, Syncari is constantly innovating and improving its platform. Businesses can always be confident that they are using the most advanced and reliable product usage data platform available.

This is vital for any business that needs help understanding and using product usage data. With Syncari, businesses can be sure they will always have access to the help and guidance they need.

Features

Data Governance and Data Quality

Measure and continuously improve cross-system data’s completeness, accuracy, and consistency while governing authority across your entire tech stack.

System Alignment

Bring data across your top systems together, then sync trusted data everywhere.

Workflow Automation

Eliminate manual work and automate cross-departmental processes without writing code.

Data Transformation

Don’t do the ELT / Reverse ETL shuffle. Unify, transform, and sync your critical cross-system data and insights everywhere with one complete platform.

Reverse ETL with no operational headache

Get data and insights from your warehouse back to your operational systems — no data team is required. Syncari gives Reverse ETL a breeze by providing the following;

Ease of use: Transform and sync without SQL or DBT

Self-healing connectivity: no more sync errors

Built-in governance: know what changed and why always.

What you get with Syncari?

Multidirectional data synchronization

Unlock data alignment across teams with our patent-pending sync engine that governs cross-system transactions.

Centralized revenue data management

Normalize, standardize, enrich and dedupe data with drag-and-drop business logic that operates globally.

Multi-system operational analytics

Calculate metrics and KPIs with unified data and visualize full-funnel performance, from leads to billings.

Data-model-driven orchestration

Activate data in no-code workflows that access unified customer data and share real-time insights in the right place.

 Pricing

1. Starter

$2995/month

This package includes the following:

• 3 Synapses
• 300,000 records
• Features Included:
• An integrated data model
• Data stitching and visual field mapping
• There are hundreds of no-code actions and functions
• Centralized enrichment
• Global deduplication
• Enterprise data dictionary
• Data Authority
• Data lineage
• Syncing and managing imported files
• Batch processing
• Data Fitness Index™

2. Growth

$4995/month

This package includes the following:

• Unlimited Synapses
• Up to 1 million records
• Features Included:
• Data hub with shared metrics
• No-code
• Cross-entity queries
• Prebuilt visualizations
• Generation of reports
• Functional dashboards
• Custom report
• Snapshots
• Analyses of trends

You can access millions of records and have an unlimited number of synapses with our special packages.

We operate with total customer support and absolute openness. So, choose your package by going to our website right now.

Conclusion

There are many reasons to opt for Syncari as the top product usage data platform. First and foremost, They offer the most comprehensive and accurate data available. This is possible because They use the most advanced data collection methods to ensure that all data is captured accurately.

In addition, They offer a wide range of features and options that make it the most flexible and user-friendly product on the market.

Finally, Syncari’s customer support is second to none, offering 24/7 support to ensure you have the best experience possible.