HighTouch vs Census: Comparing Two Powerful Data Integration Platforms

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Are you struggling to choose between HighTouch and Census for your data integration needs? Look no further!

This article will compare these two powerful platforms head-to-head, analyzing their features, pricing, and pros and cons based on user experiences. But what if you’re looking for an alternative that offers even more?

Enter Syncari – an excellent data analytics and automation tool that assists your operations employees in unifying, cleansing, managing, and sharing data. Check out our comparison to see how Syncari stacks up against HighTouch vs Census.

What is Data Integration?

What if you could have a complete, real-time view of your customers’ data all in one place? Imagine the possibilities: personalized marketing campaigns, improved customer service, and data-driven decision-making. Sounds enticing, right?

Data integration is a crucial part of any modern business. To stay competitive, businesses need to have the ability to connect and sync data between various sources and destinations.

But with so many data integration platforms on the market, it can be challenging to choose the right one. To solve this problem, I’ve compared HighTouch and Census for you.


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Hightouch is a data integration platform that specializes in customer data synchronization.

It allows businesses to sync customer data from various sources, such as CRM, marketing automation, and data warehouses, to various destinations like Facebook, Google Ads, and LinkedIn.

Hightouch offers a no-code solution that allows users to create custom data integrations using a drag-and-drop interface.


  • Data Enrichment: Want to understand your customers on a deeper level? HighTouch’s data enrichment feature adds demographic and geographic information to your sales data, providing invaluable insights into your customer base.
  • Extensive Integration: HighTouch integrates with over 125 SaaS tools, including popular options like Salesforce, Slack, Hubspot, Github, Airtable, and Asana. Experience the power of seamless integration and say goodbye to the headaches of manual data entry.
  • Cloud Migration: Migrating your data integration pipelines across data warehouses has never been easier. With HighTouch, businesses can effortlessly migrate their data to the cloud and reap the benefits of a cloud-based system.
  • Workflow Automation: Manual data collection is a thing of the past. HighTouch’s workflow automation streamlines data ingestion across your existing data environment, saving you time and effort.
  • Predictive Modeling: Looking to stay ahead of the game? HighTouch enables the development of multiple data science models, giving businesses the ability to make data-driven decisions with ease.
  • Reporting and Analytics: HighTouch provides detailed key business reports, eliminating the need for additional data analytics tools. With HighTouch, businesses can access the data they need quickly and efficiently.


  • Hightouch’s drag-and-drop interface allows users to create custom data integrations without requiring any coding skills.
  • It can sync data in real time, ensuring that businesses have the most up-to-date information about their customers.
  • Hightouch allows businesses to set up automated workflows that trigger actions based on certain events, such as a new customer being added to a CRM.


  • There can be added hidden fees depending on the source volume.
  • It stores all of your data in its S3 bucket by default. If you prefer to use your own data warehouse, you may incur additional fees.
  • Hightouch transformations do not extend to transformations performed during data movement between different data products. It is only restricted to DBT.


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Hightouch Audiences provides two pricing plans:

  • The Starter plan starts at $350.00 per month, offering comprehensive features to meet most users’ needs.
  • The pro plan is available at $800.00 per month, offering additional advanced features for more demanding users.

Furthermore, Hightouch offers a free trial with limited features and a BusinessPlan to accommodate the specific needs of larger organizations.


hightouch vs census-syncari

The Census ETL tool facilitates data activation by enabling users to synchronize comprehensive customer data with over 150 business tools using reverse ETL. The acronym ETL stands for “extract, transform, and load,” which refers to a data integration process that merges data from various sources into a uniform data store.

Census is a powerful data integration tool that automates the process of syncing data between various sources, including databases, CRMs, and marketing automation tools. With Census, you can streamline the way you collect, organize, and transform data, saving you valuable time and resources.


Let’s explore some of the key features of the Census that can significantly improve your data management capabilities:

  • Visual interface: Census’s no-code solution allows users to create custom data integrations without requiring any coding skills. The visual interface makes it easy to map fields and set up data transformations.
  • Real-time data sync: Census can sync data in real time, ensuring that businesses have the most up-to-date information about their customers.
  • Automated workflows: Census allows businesses to set up automated workflows that trigger actions based on certain events, such as a new customer being added to a CRM.
  • Data cleansing: Census can cleanse data to remove duplicates and standardize data formats.


  • Offers over 85 integrations with other systems and can work on top of your existing data warehouse.
  • Census provides options for customizing data syncing frequency.
  • Includes an SQL model builder and editor for easy data modeling.


  • While Census’s visual interface makes it easy to map fields, it has limited options for data transformation.
  • Census has no EU SaaS hosting support.
  • It is not integrated with the Datadog analytics platform.


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Census offers flexible pricing options to suit various business needs.

  • Free Plan: It is a free forever plan with limited features.
  • Core Plan: This plan has all the features of the free plan along with some additional ones at $800 per month.
  • Platform: This is a customized plan where you have to contact the team and discuss the features you need.

The free trial is available to help you evaluate the platform before committing to a subscription.

Which One Should You Choose?

It is a bit difficult to choose between Hightouch vs Census as both of these tools offer a range of features that make them ideal solutions for businesses looking to integrate their data.

Hightouch is focused on customer data synchronization and offers a no-code solution that allows users to create custom data integrations using a drag-and-drop interface.

Census, on the other hand, can connect to a wide range of sources and destinations and offers a visual interface that enables users to build custom data pipelines without requiring any coding.

Ultimately, the choice between Hightouch vs Census depends on your business’s specific needs and requirements.

If you need to sync customer data from various sources to various destinations, Hightouch is the better option. If you need to automate the movement of data between diverse systems, Census may be the better choice.

However, if you want the best of both tools in one, along with some added advantages, choose Syncari. The tool is designed to seamlessly unify, clean, and synchronize your most crucial data, ensuring that all teams are provided with accurate and up-to-date information.

Syncari: The Tool You Really Need

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Syncari is a unique data synchronization tool that goes beyond traditional ETL tools. It offers stateful, continuous data synchronization between the data warehouse, business applications, and product analytics.

This allows teams to achieve centralized data governance, master data management, change data capture, and ongoing maintenance of high-quality data.

Syncari’s patented stateful sync technology unifies data across all systems and applications, resulting in cleaner data and more informed decision-making.

Features of Syncari

The reason why I would prefer Syncari over other tools is its amazing list of useful features. I’ve mentioned some of its features below.

  • Web-Based Deployment: Access your data from anywhere in the world with our seamless web-based deployment.
  • Cloud-Based Solution: Effortlessly scale your operations with our powerful cloud-based solution.
  • User-Friendly Interface: Say goodbye to complicated code and hello to our user-friendly, no-code interface.
  • Drag-and-Drop Functionality: Map data fields with just a few clicks using our intuitive drag-and-drop functionality.
  • Versatile Integration: Connect with Google Sheets, Amazon S3, Snowflake, Microsoft Dynamics 365, and more with Syncari’s versatile integration capabilities.
  • Ideal for Small Businesses to Large Enterprises: Syncari is perfect for businesses of all sizes.
  • Extensive Support: Get help when you need it with our extensive support options, including FAQs, knowledge base, and forums.
  • Comprehensive Training: Learn how to get the most out of Syncari with our live online training, documentation, webinars and more.


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Syncari’s pricing is based on the number of records you have in your connected systems. Here’s a summary of their pricing tiers:

  • Starter Plan: It costs $2995 per month for three synapses and 3000,000 records.
  • Growth Plan: It costs $4995 per month for unlimited synapses and 1 Million records
  • Enterprise Plan: It is a customized plan for large businesses and offers unlimited synapses and millions of records.

Note that Syncari also offers a free trial for new customers as well.


This Hightouch vs Census comparison makes it clear that both tools have strengths and weaknesses however if you’re looking for a platform that helps businesses solve costly data inconsistencies and integration challenges that revenue teams face today.

Syncari is the tool you should consider, with its powerful automation capabilities that empower business users to eliminate manual work and automate cross-departmental processes.

Whether you’re a small business or a large enterprise, it’s time to unify and synchronize customer data across a business’s entire app landscape without the need for IT complexity or expensive custom integrations.

Syncari has everything you need to streamline your data integration processes and take your business to the next level.

So, what are you waiting for?

Explore Syncari’s capabilities to automate data and enforce business logic consistently across every system in the organization. Book a free demo now!

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