Fivetran vs. Matillion: Which Data Integration Tool is Right for you?

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Data is growing like anything in many different formats and sizes, and companies need to analyze their data to stay profitable and up-to-date. Let’s admit data analysis is not a child’s game, be it by traditional methods or cloud-based ETL tools.

Fivetran and Matillion are two cloud-based data integration tools that have recently gained immense popularity. With the information generated from them, one can save time and resources and be better at data-based decision-making.

Here we will compare these industry-leading ETL tools and see which one outperforms the other or if there is a better option. Keep reading to know! Let us start the ultimate ETL Showdown: Fivetran vs Matillion.

What are Cloud-Based ETL Tools?

ETL(Extract, Transform, Load) refers to the entire cycle in which an organization collects different types of data, both structured and unstructured, from different teams across the organization and transforms it into a format that makes sense and is useful for a business.

Cloud-based ETL tools are software applications that enable organizations to collect, clean and store data from diverse sources. These tools run on cloud servers, allowing users to access them over the internet without installing software on their local machines.

Cloud-based ETL tools extract data from different sources like databases, APIs, and file systems, transform it into a standardized format, and load it into a centralized data warehouse for analysis and reporting.

More importantly, Why do you need one?

As simple as it gets, to maximize profits and help you get the best out of your business. These tools give you a unified, accurate view of your data.

So if you’re selling something, a product, service, information, etc., and it generates data, and you want an overall analysis of it, you will need an ETL tool at some point to get ahead of your competition.

Now that you know the basics, let’s move forward with the Fivetran vs Matillion battle.

[ Related: Top 5 Data Cleansing Tools Every Data Professional Needs to Know About ]

About Fivetran

Fivetran is a cloud-based data integration tool that helps your business consolidate and analyze data from various sources. It is designed to simplify the data integration process by automatically connecting to different data sources, including databases, cloud applications, and more, and moving that data to a centralized location data warehouse platform.

The platform supports over 160 data sources, including popular tools such as Salesforce, HubSpot, Shopify, and Google Analytics. Fivetran also provides pre-built data connectors, which means that users can quickly set up data pipelines without needing to write any code.

This no-code data ingestion platform automatically replicates data, ensuring that the most up-to-date data is always available for analysis. It also supports customizable data transformation, which allows users to manipulate their data as needed before it’s loaded into a data warehouse or other destination.


  • Next Generation data replication.
  • A large number of reliable connectors.
  • Integrates with popular SaaS applications.
  • Easy to use for non-technical users.


  • Complex pricing model.
  • Difficulty in building custom connectors.
  • Limited customization options.
  • Limited data transformation capabilities.

About Matillion

Matillion is a cloud-based data integration and transformation platform. It allows organizations to extract, load, and transform data from a wide range of sources into cloud-based data warehouses, such as Amazon Redshift, Snowflake, Google BigQuery, and Microsoft Azure Synapse Analytics.

This easy-to-use platform offers pre-built connectors for popular data sources and a wide range of data transformation components. This includes filters, aggregators, and joiners, to help you build complex data pipelines.

They provide two products- Matillion data loader and Matillion ETL.

Matillion ETL is purposely built for the cloud to migrate and continually load data and transform your data into an analytics-ready state directly within your cloud data environment.

Matillion Data Loader is a codeless, SaaS data integration tool that extracts data from almost any data source and ingests it via batch loading or change data capture (CDC) into your cloud data platforms.


  • Excellent tool for ELT data pipelines.
  • Easy to use GUI.
  • Well-suited for all data integrations into the warehouse.
  • Flexible functionality using Python.


  • UI is complex for non-technical users.
  • No role-based access control to restrict access to the data.
  • It cannot handle gradual updates automatically.
  • Data integration can be better with large enterprise applications like Snowflake.

Fivetran vs Matillion: Key features

Fivetran vs Matillion features and functionalities- let us see what they are capable of.





  • Cloud-based data integration tool. Focuses on data ingestion and ELT.
  • Cloud-based ELT and ETL tool. Focus on data ingestion and business intelligence.

Data Warehouse

  • Supports a wide range of cloud data warehouses like Amazon Redshift, Snowflake, and Google BigQuery.
  • Supports a wide range of cloud data warehouses like Amazon Redshift, Snowflake, and Google BigQuery.


  • 160+ connectors for popular data sources like Salesforce, Google Analytics, and Shopify.
  • 70+ connectors for popular data sources like Salesforce, Google Analytics, and Amazon S3 data lake.

Data Transformation

  • Minimal data transformation capabilities. Data is replicated as-is into the destination data warehouse.
  • Advanced data transformation capabilities, including SQL-based ETL and ELT, drag-and-drop data transformations, and data validation tools.


  • SOC 2



  • ISO 27001

  • PCI DSS Level 1

  • SOC 2



  • ISO 27001


Reverse ETL



Fivetran vs Matillion: Pricing model

Matillion employs a credit-based pricing model corresponding to the hourly usage of virtual core (vCore). Each credit represents one hour of vCore usage. In addition, customers are responsible for the cost of running their servers on their chosen cloud provider (AWS, Azure, or GCP).

Fivetran’s pricing is based on consumption. It revolves around monthly active rows (MAR), which indicates the count of distinct primary keys transferred from the source to the target system during a single calendar month.

Here is a detailed comparison of the Fivetran vs Matillion pricing model:

Plan Fivetran Matillion ETL


  • Free trial
  • For Individuals
  • Small volumes of data
  • Commitment free
  • Standard plan features, free up to 5M rows/month.
  • No free plan.


  • Free trial
  • Pay as you go
  • 10 users
  • 300+ fully managed connectors
  • Automatic schema migrations
  • Integration for dbt Core
  • Role-based access control
  • 1-hour syncs
  • Free trial
  • $2.00/ credit
  • Starts with 5 users
  • 70+ pre-built connectors
  • Cloud-native orchestration jobs
  • Real-time validation & sampling components
  • Job automation and scheduling
  • Free trial
  • Pay as you go
  • Unlimited users

Everything in basic plus:

  • Unlimited users
  • 15-min syncs
  • Database connectors
  • Access to Fivetran’s REST API
  • Free trial
  • $2.20/ credit
  • Starts with 5 users

Everything in basic plus:

  • For individuals and groups
  • Concurrent connections between Matillion ETL and your data warehouse
  • Audit logs and auto-generated documentation

  • Free trial
  • Custom
  • Unlimited users

Everything in Standard plus:

  • Enterprise database connectors
  • 5-minute syncs
  • Granular roles & support for teams
  • Advanced data governance and security
  • Priority support
  • Free trial
  • $2.30/ credit
  • Starts with 5 users

Everything in Standard plus:

  • Data lineage
  • Git integration
  • Clustered environments

Fivetran vs Matillion: Customer Support Portal

The Fivetran vs Matillion battle comes to a tie at customer support and their ratings.

Customer Support





Basic in-platform training.


In-platform support tickets.

Online ticketing system.

G2 Ratings



The Fivetran vs. Matillion showdown comes to an end here. You can evaluate both platforms to see which suits your needs best, or hold on tight! There’s a third option, an even better one. Keep reading to learn more!

A More Modern Alternative: Syncari

Customer data is at least spread across tens, if not hundreds, of different applications across the organization, and ETL is not a complete solution. Syncari provides an end-to-end solution to unify and automate all that data and much more.

The platform supports various file types, data sources and APIs, making working with data in any format easier. This helps identify and correct inconsistencies in data, such as duplicates, typos, or formatting errors, across different systems, which allows you to comprehensively view your data and make more informed decisions.

The platform is designed to help users improve data accuracy and consistency, reduce manual data processing tasks, and ensure compliance with data governance policies.

Unlike Fivetran and Matillion, Syncari is designed to handle all types and sizes of data at affordable, simple and transparent pricing.

Key Features

  • Integration: 

Syncari integrates data from multiple sources, including CRM systems, marketing automation tools, and other databases, into a unified view.

Syncari’s integration with various third-party applications, such as Salesforce, Marketo and Hubspot, enables you to leverage your existing technology stack while benefiting from Syncari’s data automation capabilities.

  • Cleansing:

Syncari’s data matching helps you identify and eliminate duplicate and incomplete data and automatically flag errors impacting data quality. It uses artificial intelligence and machine learning algorithms to detect changes in your data.

  • Enhancement:

Syncari also offers data enrichment features that allow you to improve your data with additional information from external sources. This includes enhancing customer data from social media platforms, marketing automation tools, and other data sources that can provide additional context and insights.

  • Governance:

Syncari is designed to help businesses maintain data privacy and security and comply with data protection regulations like GDPR and CCPA. The platform provides a centralized data management hub, making it easier to maintain user privacy and security and comply with regulatory requirements.

Why Pick Syncari?

Syncari goes beyond data integration to provide you with value for your money. Here are a couple of reasons why you should pick Syncari instead.

  • Data Unification

A major difference between Fivetran, Matillion and Syncari is how they handle data integration. While Syncari focuses on everything from data unification to its cleansing, maintaining its accuracy, enhancement and security, the other two are meant to focus majorly on data integration and ETL function only. You can unify contacts and accounts from your warehouse with your entire Go-To-Market tech stack.

  • Pricing

Syncari’s transparent and simple pricing model lets you know beforehand what you will pay for. Transaction-based pricing models are a trap, and highly unpredictable for finance teams. Syncari’s record-based pricing model grows as you grow. Also, instead of a 14-day trial like Fivetran and a 0-day free trial like Matillion, Syncari provides you with a 30-day free trial so you can experience Syncari commitment-free.

Syncari’s Starter plan starts at $2995/ month, and the Growth plan at $4995/ month.

  • Data Security

All data transmitted between Syncari and other systems is encrypted in transit using HTTPS and TLS protocols. Syncari also anonymizes your data to ensure PII is not shared in plaintext. This ensures that personal information is kept private while allowing useful analysis on the data.

  • Data Quality

Neither Fivetran nor Matillion enable you to deduplicate, merge, cleanse and unify records in “source systems” like CRM, ERP, marketing automation and CS tools. Syncari, because of its stateful sync, can maintain high quality data in each of these systems and connect them to your warehouse.

  • Customer Support

Suppose you ever face any problems or technicalities while working with Syncari. In that case, their customer support team is responsible and happy to help you with it in whatever way possible, so you can worry less and work on scaling your business using Syncari.


While Fivetran and Matillion are good at what they do, Syncari outperforms them. Syncari’s user-friendly interface, advanced automation capabilities and highly customizable platform make it best for any sized organization for all-round data analytics.

Evaluate the three platforms and pick the one that suits your needs and budget, but if you want an overall analysis of data and more in one place, Syncari is the answer for you. All your data is safe with Syncari, and you can plan your future strategies to advance in the business game.

Get started today to get a custom demo and see Syncari in action risk-free.

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