Everyone believes the single source of truth should exist, but no one has been able to make this a reality. This research explores why – and whether there is a new way forward.
In this Syncari + Pavilion research report, you’ll learn: ▹ Why companies struggle to create an SSoT ▹ Why distributed truth is a better approach ▹ How Outreach and Sendoso solved this
Download the Book
Aligned data drives 36% more revenue growth
Align Your Business Through Distributed Truth
Why an SSoT is no longer practical
How to more effectively manage disparate data
What data obstacles impeded Go-to-Market aligmnent
How to ensure data quality, integrity and alignment with distributed truth
What happens when you provide everyone access to the trusted data they need, automatically
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Companies that align people, process, data and technology experience 36%+ revenue growth and ~28% profitability.”