Reduce Waste. Replace Tools. Cut Costs.

There are a few different types of data tools out there. Because Syncari covers many categories, it’s important to compare the “total cost of ownership” of different approaches.

For example, if you want to connect two systems, such as CRM and ERP, there are inexpensive integration tools you can use to send data back and forth. The same is true for ETL to a warehouse, or reverse ETL from warehouse to your CRM.

But there are a few hidden costs that balloon pretty quickly:

1. You have more than two systems that need data unified. So you have to deploy more data pipelines and integrations, but they’re not stateful sync, so they’re not unifying data actively. They’re just copying fields. This actually creates more of a mess, especially if there are system outages and timing issues.
2. These inexpensive iPaaS and ETL tools actually get expensive pretty quickly. Consumption-based pricing, such as based on API calls, results in unexpected costs, surprise bills, and ultimately a CFO’s nightmare.
3. There’s still plenty of manual cleanup in the scenarios described above. Dashboards are still typically inaccurate. So the “soft costs” of time lost to manual activities can’t be ignored. For example, Customer Success teams in many SaaS companies spend way too much time gathering context on a ticket – usually from Slack messages to sales teams, SQL queries to the user data warehouse, and a couple Google sheets, as well as their Zendesk or Jira or other CS tools.

Ultimately these reasons and more are why we don’t recommend GTM Ops or RevOps teams deploy Modern Data Stack environments.

Syncari’s pricing model – by number of records unified – is more predictable than any other approach to data tooling cost structures. If you have X contacts at Y companies, you can place yourself in our transparent pricing structure quickly. You can also project that if you scale outbound, gather X more contacts at Y more companies, and need them unified across your stack, you’ll know where you stand with Syncari.

Syncari’s pricing is tied directly to the scale of the technology in your stack. If you have more contacts, more tickets, more opportunities – it costs more. If you have less, it costs less. This means there is no inflated middleware cost. Large companies with large stacks are on large plans, small companies with small stacks are on small plans.