With the integration of generative AI and large language models (LLMs), the merging of adtech and martech ecosystems, and an increasing number of privacy regulations, it’s crucial to have a distinct strategy around how you approach technology architecture. Read the Report
If you’re wondering how to rescue your company from bad data, just ask Tom Redman. He wrote the book on data—literally. He’s published five books on the topic, including the beloved classic, Data Driven. With over 40 years of experience and a Ph.D. in Statistics, Tom is the de facto expert on improving data quality.... reportView Article
As one might expect, 87 percent of companies have a CRM. But this figure masks a strange truth that’s not often discussed: 20 percent of them have more than one, according to Syncari data and sales operations leaders we’ve spoken to. This is a problem: managing multiple CRMs is a nightmare. Why would you want... reportView Article
It’s a great feeling to be part of a growing company. Your company found product-market fit, the product is selling like hotcakes, and (hopefully) you’re having fun doing it. So you increase revenue and growth goals, hire more humans in marketing, sales, and customer success, and expand demand generation programs and marketing channels. What could... reportView Article