It’s official. We’re addicted to data. This was on vivid display in this weekend’s Super Bowl. I’m not an NFL expert, but after watching the game this weekend I can tell you: Tom Brady had gone 9 Super Bowls over 2 decades without scoring a Q1 TD Patrick Mahomes had never lost an NFL game...
Legacy systems, customizations, and on-premises, oh my! The goals of master data management (MDM) — improve data quality, reduce inaccuracies, and increase the overall health of corporate data — are commendable and only mean for the best. Who doesn’t want super clean, accurate data on which to base your company decisions? The process of creating...
Nick Bonfiglio: Why did you choose Marketing Ops? Why Alyce? Kanako Tone: It was time for a change. In my previous companies, I always reported to CMOs or VPs of Marketing. That system works fine, but I could see another way. When Alyce asked me to join as the Marketing Ops under RevOps, I saw...
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