About Jellyfish
Jellyfish, a global digital marketing leader, helps brands maximize their online impact through data-driven strategies and innovative solutions.
The Challenges
Jellyfish encountered significant hurdles in managing its complex data ecosystem:
- Disconnected Systems. Data dispersed across 22 platforms, creating silos and reducing efficiency.
- Regulatory Compliance. Adhering to privacy policy standards across multiple systems added complexity.
- Manual Processes. High error rates and inefficiencies from manual workflows slowed decision-making.
The Solution
Syncari’s ADM enabled Jellyfish to overcome these challenges by:
- Unifying Disparate Data. Used a centralized hub to integrate and synchronize fragmented data across 22 systems, ensuring a single source of truth.
- Enhancing Governance. Implemented customizable governance frameworks to meet compliance requirements.
- Automating Workflows. Replaced 49 manual processes with automated synchronization, reducing errors and improving efficiency.
Results
- 18 Million Records Unified. Achieved a consistent, accurate view of data across all systems.
- Regulatory Compliance Simplified. Improved data management practices to align with privacy policies.
- Operational Efficiency. Freed up resources through automation, allowing teams to focus on strategic initiatives.
- Real-Time Insights. Delivered clean, reliable data for faster and more informed decision-making.
Conclusion
By partnering with Syncari, Jellyfish transformed its fragmented data infrastructure into a unified, compliant, and efficient system. Syncari’s platform not only resolved operational challenges but also provided a robust data foundation for strategic growth and decision-making in a competitive digital marketing landscape.
