About Jasper.ai
Jasper.ai, a leader in AI innovation faced critical challenges in managing its vast and complex data ecosystem. The company sought to harness its data assets for strategic growth but struggled with inefficiencies and inconsistencies that hindered operational performance and decision-making. These issues were further compounded by complex account hierarchies, incomplete data across critical systems, and the inability to react swiftly to the growing volume of data.
By partnering with Syncari, Jasper.ai addressed these data quality challenges and established a robust and scalable foundation for future growth. Through proactive data quality automation and management, Jasper.ai transformed its approach to marketing and sales operations. This shift has empowered the company to leverage high-quality, unified data to drive innovation, enhance customer experiences, and deliver measurable business value.
The Challenges
Jasper.ai faced major hurdles that impacted its ability to deliver effective marketing campaigns and sales strategies:
- Incomplete Marketing Campaign Data: Missing attributes limited segmentation and personalization efforts, reducing ROI.
- Duplicate Customer Records: Redundant data hindered insights, creating inefficiencies in sales outreach.
- Fragmented Data Across Platforms: Disconnected systems caused delays in updating and accessing critical information.
The Solution
Syncari collaborated closely with Jasper.ai’s Revenue Systems, Revenue Operations, and Data Engineering teams to implement a transformative master data management solution. This partnership focused on resolving core challenges while enabling future scalability and innovation.
Key Capabilities Deployed:
- Unified Data Management: A centralized data management approach integrated Salesforce, HubSpot, and Google BigQuery, laying the foundation for onboarding additional systems.
- Intelligent Deduplication: Advanced algorithms identified and eliminated over 2,000 duplicate records, resolving dependencies and ensuring Jasper.ai’s customer data was both accurate and reliable.
- High-Speed Synchronization: Enabled real-time synchronization of 1.2 million records in under an hour, incorporating sophisticated transformations and cross-platform mappings.
- Enforce and Maintain Hierarchy Master: Built-in workflows ensured consistent and accurate updates to Jasper.ai’s complex account hierarchy, enforcing parent-child relationships and maintaining master records integrity.
- Scalable Data Pipelines: Configured automated pipelines to maintain real-time data governance and position Jasper.ai for seamless future integrations and AI-powered initiatives.
This robust suite of solutions empowered Jasper.ai’s marketing and sales teams with clean, actionable data, driving both operational efficiency and strategic growth.
Results
Jasper.ai achieved measurable improvements in data quality and operational efficiency, resulting in enhanced business outcomes:
- 25% Improvement in Campaign Data Completeness to empower more precise segmentation and personalized outreach, resulting in higher campaign ROI.
- 2,000 Duplicate Records Removed to improve team productivity by reducing manual data reconciliation, leading to better customer experiences and engagement.
- <1 Hour Synchronization for 1.2M Record to accelerated decision-making and increased responsiveness to market opportunities with real-time updates.
- Single Source of Truth Across Systems to enable cohesive collaboration across marketing and sales teams, ensuring consistent and accurate reporting.
Impact
The collaboration between Jasper.ai and Syncari resulted in profound improvements in operational and strategic outcomes:
- Operational Agility: Jasper.ai transitioned to proactive data management, reducing delays and enabling real-time insights for faster decision-making.
- Enhanced Data Quality: Automated deduplication and governance processes ensured accurate, complete, and actionable data across critical systems.
- Scalable Growth: Syncari’s solutions positioned Jasper.ai to efficiently scale its operations, meeting the demands of a rapidly expanding customer base.
- Strategic Business Outcomes: Improved data quality fueled higher ROI for marketing campaigns, increased team productivity, and strengthened customer engagement.
This transformation has solidified Jasper.ai’s ability to innovate and adapt, allowing the company to continue driving success in a competitive AI landscape.
Achieve Superior Data Quality Today
📈 Discover how Syncari can help transform your marketing and sales operations with clean, actionable data.
