Ask any marketing operations professional the bane of their existence and they will tell you: bad data. It’s the insidious source of countless pains—hours spent meticulously scrubbing lists, embarrassing email blunders, and campaign reporting that nobody can seem to agree on. But according to Aubrey Morgan, Syncari’s new Director of Demand Generation, data chaos is...
It’s a great feeling to be part of a growing company. Your company found product-market fit, the product is selling like hotcakes, and (hopefully) you’re having fun doing it. So you increase revenue and growth goals, hire more humans in marketing, sales, and customer success, and expand demand generation programs and marketing channels. What could...
Effective integration and system unification is a crucial factor in unlocking the true potential of mergers and acquisitions (M&A) as transformative business ventures. According to Harvard Business Review, the failure rate of M&A can range from 70-90% when systems integrations are not successfully executed. M&A integration encompasses the seamless consolidation of people, processes, and systems...