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Lead to Account Matching for Strategic Ops Pros
- Communicate the value of lead-to-account matching
- Align sales and marketing on a process that will scale
- Create flows that capture exceptions
- Skill up on account normalization and data modeling
- Assess your need for data automation
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Lead-to-account matching is an important part of your customers’ experience with your brand. But how do you do it right? Our guide will walk you through how to build a robust, scalable process. In this ebook, you’ll learn: ▹ Why you need lead to account matching ▹ What can be automated (and what can’t) ▹...
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