Syncari's Marketo Synapse unifies lead, contact, and campaign data with your CRM and downstream systems, keeping marketing records deduplicated and accurate across the stack. Automatic schema adaptation ensures your Marketo data stays clean and ready to activate without ongoing maintenance.
The Syncari Synapse for Marketo provides bi-directional synchronization and fully supports Syncari functions and actions to:
Objects from Marketo can be mapped to entities in Syncari using the powerful Sync Studio. Changes on the records for these objects are periodically (near real time) synced from Marketo into Syncari. Syncari provides a flexible conflict resolution strategy in cases where multiple updates are noticed for the same record. The data can be enriched, deduped and cleansed before storing it in Syncari. Data flowing from different systems into Syncari is synced to Marketo.
The Marketo Synapse allows synchronization on the below listed objects:
Out of the box Marketing functions like dedupe, merge, automatic lead segmentation, etc are available in Syncari, which can be used in the sync pipeline for the above objects.
Syncari provides ability to sync Program and Program Members in Marketo to equivalent objects e.g. Campaign and Campaign Members in Salesforce making the communication seamless between systems.
Test drive Syncari today or request a custom demo. To understand how to get going with Marketo in your Syncari instance, refer to the support setup guide.
