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Marketo

  • Marketing

The Syncari Synapse for Marketo provides bi-directional synchronization and fully supports Syncari functions and actions to:

  • Standard objects
  • Custom objects (Coming Soon)

How It Works

Objects from Marketo can be mapped to entities in Syncari using the powerful Sync Studio. Changes on the records for these objects are periodically (near real time) synced from Marketo into Syncari. Syncari provides a flexible conflict resolution strategy in cases where multiple updates are noticed for the same record. The data can be enriched, deduped and cleansed before storing it in Syncari. Data flowing from different systems into Syncari is synced to Marketo.

Supported Objects and Workflow

The Marketo Synapse allows synchronization on the below listed objects:

  • Lead
  • Company (When CRM Sync is not enabled)
  • Program
  • Program Membership
  • Custom Objects (Coming Soon)

Out of the box Marketing functions like dedupe, merge, automatic lead segmentation, etc are available in Syncari, which can be used in the sync pipeline for the above objects.

Syncari provides ability to sync Program and Program Members in Marketo to equivalent objects e.g. Campaign and Campaign Members in Salesforce making the communication seamless between systems.