About Monotype
Monotype is a global leader in fonts, type design, and brand typography. After moving to private equity ownership and integrating an acquired competitor, the company stood up a dedicated global data function and selected Syncari to connect its systems and build a real-time, AI-ready foundation without a multi-year transformation.
| Challenges | Solutions | Results |
|---|---|---|
| Fragmented data across multiple CRMs and enterprise systems | Connected CRMs and enterprise systems via Syncari Agentic MDM | Unified, trusted, AI-ready data foundation |
| Two disparate Salesforce instances compounded by an acquisition | Synchronized both Salesforce instances into a unified Account 360 | First three use cases live in weeks, not years |
| Data scattered across Zuora, Marketo, and proprietary databases | Autonomous data cleansing with multidirectional, real-time sync |
5 upsell opportunities identified in month one; 35+ more in progress |
| Conflicting insights and no organization-wide data trust | Real-time Slack alerts routing purchases to account owners | Real-time visibility into cross-platform customer overlap |
| No unified view of overlapping customers across platforms | Unified NPS dashboards across previously separate systems | Significant reductions in operational overhead |
| GDPR/compliance risk from untracked data lineage | Role-based access control and end-to-end lineage | 2 vendors retired from the data stack |
| Challenges |
|---|
| Legacy MDM lacked scale, visibility, and trust |
| API and Jira syncs failed with 5xx errors |
| No alerts or retries during onboarding failures |
| NetSuite syncs slowed finance and billing |
| Teams couldn’t filter, export, or manage records |
| No alerts for time-sensitive system issues |
| Limited tools for audit, cleanup, and reporting |
| Solutions |
|---|
| Replaced legacy MDM with real-time platform |
| Achieved 100% API uptime across systems |
| Enabled real-time alerts and sync retries |
| Upgraded NetSuite with async and custom records |
| Secured access with role-based controls |
| Deployed live dashboards and BI metrics |
| Integrated MySQL with custom sync actions |
| Results |
|---|
| Fully replaced legacy MDM |
| 100% uptime restored trust and speed |
| Real-time alerts improved visibility |
| Resolved Jira and NetSuite sync failures |
| Seamless data migration and go-live |
| Delivered custom actions and SQL syncs |
| Enabled advanced filtering and cleanup |
| Unified access for governance and control |
| Launched Insights Studio V2 for reporting |
Conclusion
Monotype’s Data Transformation — Powered by Syncari’s Agentic MDM Platform
Monotype moved from fragmented, conflicting systems to a unified, governed, AI-ready data foundation — connecting two Salesforce instances, Zuora, Marketo, and proprietary databases into a single source of trusted truth.
Rather than a multi-year transformation, Monotype took a targeted approach: connect the systems that matter, prove value fast, and expand from a position of credibility. Real-time syncs now route revenue signals to the right sellers the moment a customer transacts. Unified dashboards give product leaders a consistent view of customer sentiment across the combined business. And automated license monitoring surfaces churn risk and upsell the instant usage crosses a threshold.
Clean, governed data also opened the door to AI. Monotype is running multilingual customer feedback through AI workflows and put its new foundation to work in its first internal Quackathon, experimenting with Syncari and Anthropic’s Claude. The result is a benchmark for what’s possible when an enterprise replaces data sprawl with trusted, AI-ready data — driving faster growth and happier customers.
