How To Thwart The Threat Of Bad Data, According To Maneeza Aminy, CEO of Marvel Marketers

“It’s like a ferocious little monster that suddenly wakes up.” That’s how Maneeza Aminy, CEO of Marvel Marketers, describes the problem of bad data that attacks B2B organizations—seemingly out of nowhere—when they reach a certain level of maturity. The more you grow your digital marketing footprint, she explains, the more entrenched—and costly—your data problems become.…

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Meet Cristina Saunders, A Woman On a Mission To Elevate MOPs From ‘Firefighter’ To ‘Strategic Firepower’

As co-founder of CS2, one of Silicon Valley’s top marketing agencies, Cristina Saunders has seen a lot of data ecosystems—from the ultra-sophisticated to the downright chaotic. She has amassed deep wisdom about how to architect a tech stack the right way, and seen what can go wrong when tactical execution comes before having a cogent…

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“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM

By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an instrumental role in building the business to 700+ employees, and a $1B+ IPO. A decade…

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