Why Shattering Systems Can Ultimately Strengthen Them: Lorena Morales On The Importance of An Antifragile Mindset In Saas

When asked what the most impactful book she’s read this year was, Lorena Morales, VP of Marketing at Go Nimbly, responded without skipping a beat: Antifragile by Nassim Taleb. “Hypergrowth companies in Silicon Valley have been obsessed with the buzzword ‘resilience’ recently,” she explained. “But Taleb’s thinking radically challenges this mindset. He says, ‘Wait a…

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How To Thwart The Threat Of Bad Data, According To Maneeza Aminy, CEO of Marvel Marketers

“It’s like a ferocious little monster that suddenly wakes up.” That’s how Maneeza Aminy, CEO of Marvel Marketers, describes the problem of bad data that attacks B2B organizations—seemingly out of nowhere—when they reach a certain level of maturity. The more you grow your digital marketing footprint, she explains, the more entrenched—and costly—your data problems become.…

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“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM

By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an instrumental role in building the business to 700+ employees, and a $1B+ IPO. A decade…

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A Brief History of Today’s Data Woes—And Why A Radical Rethinking Is The Only Way Forward

If you feel like your data is in a state of chaos, you’re not alone. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate. Even if you’ve recently done a cleanse, customer data decays at a rate of 30% annually—meaning 3 out of every 10 leads you collect will go bad…

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The catastrophic cost of bad data and where it’s all headed (Part 5 of 5)

30% of new integration projects will use AI technology for faster delivery by 2022. — Gartner   This is part 5 of my 5-part series about the cost of bad data. Read the previous post here. The Syncari solution Let me introduce Syncari. It serves as a distributed source of truth for all your business…

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The catastrophic cost of bad data and where it’s all headed (Part 4 of 5)

“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare This is part 4 of my 5-part series about the cost of bad data. Read the previous post here. The need for a smarter sync Every company…

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The catastrophic cost of bad data and where it’s all headed (Part 3 of 5)

 “Automation applied to an inefficient process will magnify the inefficiency.” – Bill Gates   This is part 3 of my 5-part series about the cost of bad data. Read the previous post here. The added threat of system-specific AI System-specific machine learning algorithms are making all the bad things happen faster. AI is increasingly a…

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The catastrophic cost of bad data and where it’s all headed (Part 2 of 5)

This is part 2 of my 5-part series about the cost of bad data. Read the previous post here. The Economist calls data the oil of the 21st century and considering the quality at most companies, one has to imagine it laden with gunk. Companies spend $260 billion on analytics and yet only 55 percent…

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