“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM

By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an instrumental role in building the business to 700+ employees, and a $1B+ IPO. A decade…

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A Brief History of Today’s Data Woes—And Why A Radical Rethinking Is The Only Way Forward

If you feel like your data is in a state of chaos, you’re not alone. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate. Even if you’ve recently done a cleanse, customer data decays at a rate of 30% annually—meaning 3 out of every 10 leads you collect will go bad…

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The catastrophic cost of bad data and where it’s all headed (Part 5 of 5)

30% of new integration projects will use AI technology for faster delivery by 2022. — Gartner   This is part 5 of my 5-part series about the cost of bad data. Read the previous post here. The Syncari solution Let me introduce Syncari. It serves as a distributed source of truth for all your business…

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The catastrophic cost of bad data and where it’s all headed (Part 4 of 5)

“What I want is to make sure that good data isn’t corrupted by bad data from a system that has no right updating that field.” — Rob Zare This is part 4 of my 5-part series about the cost of bad data. Read the previous post here. The need for a smarter sync Every company…

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The catastrophic cost of bad data and where it’s all headed (Part 3 of 5)

 “Automation applied to an inefficient process will magnify the inefficiency.” – Bill Gates   This is part 3 of my 5-part series about the cost of bad data. Read the previous post here. The added threat of system-specific AI System-specific machine learning algorithms are making all the bad things happen faster. AI is increasingly a…

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The catastrophic cost of bad data and where it’s all headed (Part 2 of 5)

This is part 2 of my 5-part series about the cost of bad data. Read the previous post here. The Economist calls data the oil of the 21st century and considering the quality at most companies, one has to imagine it laden with gunk. Companies spend $260 billion on analytics and yet only 55 percent…

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The catastrophic cost of bad data and where it’s all headed (Part 1 of 5)

If bad data were a plague on business, it might rank somewhere between The Great London Epidemic and The Black Death. Bad data costs companies an estimated 15 percent of their revenue according to Gartner. Only 16 percent of managers trust their data, and system-specific AI is causing companies’ ecosystems to wobble dangerously out of…

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Costs of Data Quality in the SaaS Marketplace

Sunny Side Up Podcast There’s a huge problem in businesses when it comes to data quality and data management, an average company will have 100,000 records but will spend 4M dollars on data quality issues! And we want to fix these issues,” says Nick Bonfiglio, Founder and CEO at Syncari. Don’t miss out on his…

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About The Blog

Syncari believes that companies are loosely integrating systems at the expense of maintaining control and integrity of their data — it’s a problem nearly all enterprises are facing. This blog is dedicated to providing articles, information, and resources on the real business impacts of unchecked data management and solutions for repairing your SaaS data.

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