Salesforce Shouldn’t Be Your Single Source of Truth – Top 4 Reasons Why
The Dreamforce 2020 keynote has come and gone. While there were some surprises, the top-level narrative was consistent with years past: You need a single view of your customer / Customer 360
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“The Best Work Is Invisible”: Inside The Life of A Data Quality Manager Who’s Crushing It
What do you remember most about the last live theatre show you saw? If you’re like most people, it was likely one ultra-compelling actor, or a song that was stuck in your head for days after. You probably didn’t think of the stage manager once. If they do their job perfectly, you’ll never know they…
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How To Preserve Your Data Quality (And Your Sanity) Through A Merger, According To A Revenue Leader Who Aced One
Amy Palmer’s path to marketing leadership was an unconventional one. After four years investigating police misconduct in NYC, she did a stint as a manuscript editor and earned a master’s degree in anthropology before transitioning into demand generation marketing. Today as Head of Revenue Marketing at Autodesk Construction Solutions, Amy attributes her success to her…
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This CMO Recalls a Single Golden Insight that Led to a 42% Spike in ASP
In a time when 56% of people claim that “data-driven” is merely a slogan at their companies, leaders like Chandar Pattabhiram are a rare breed. His commitment to regular testing goes far beyond just lip service. With an egoless stance, he’s just as delighted when the data proves his hypotheses wrong as right—because he knows…
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“Marie Kondo your database”: Jon Miller On Why Bad Data Is Killing Your ABM
By Nick Bonfiglio As a co-founder of Marketo, Jon Miller was at the helm of the demand generation revolution, arming marketers with the power to send the right message to the right people at the right time. He played an instrumental role in building the business to 700+ employees, and a $1B+ IPO. A decade…
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Marketo + Salesforce Sync, 10x Faster
Syncari is a Data Automation Platform that helps revenue teams solve their costliest data inconsistency and integration challenges. It’s built specifically to help revenue leaders painlessly regain control of their data by standardizing, normalizing, and synchronizing it across the business. Read More About Marketo+Salesforce Sync
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