Tag: CRM

Tag: CRM

20% of sales operations teams manage multiple CRMs. Why?

As one might expect, 87 percent of companies have a CRM. But this figure masks a strange truth that’s not often discussed: 20 percent of them have more than one, according to Syncari data and sales operations leaders we’ve spoken to. Why would you want more than one CRM? Same reason you’d want more than one marketing automation platform, more…

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