Marketo Synapse Overview

The Syncari Synapse for Marketo provides bi-directional synchronization and fully supports Syncari functions and actions to: 

  • Standard Objects
  • Custom Objects

How the Marketo Synapse works

Objects from Marketo can be mapped to entities in Syncari using the powerful Sync Studio. Changes on the records for these objects are periodically (near real time) synced from Marketo into Syncari. Syncari provides a flexible conflict resolution strategy in cases where multiple updates are noticed for the same record. The data can be enriched, deduped and cleansed before storing it in Syncari. Data flowing from different systems into Syncari is synced to Marketo. Any schema changes like, addition of new field, field rename, etc in Marketo are auto detected and the user has the option of auto mapping.

Supported objects and workflow

The Marketo Synapse allows synchronization on the below listed objects

  • Lead
  • Company
  • Named Account
  • Opportunity
  • Sales Person
  • Custom Objects

Out of the box Marketing functions like dedupe, merge, automatic lead segmentation, etc are available in Syncari, which can be used in the sync pipeline for the above objects.

Actions in Syncari allows user to run a campaign in Marketo from the Syncari sync pipeline, log custom activity on a Lead, add a Lead to List.

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