The journey to becoming a data-driven organization isn’t for the faint of heart. The “easy part” is deciding on the most effective things to measure — your corporate KPIs — and aligning on these KPIs across departments. Then the fun really begins.
The data we need to measure KPIs across departments starts off siloed and inconsistent. Bringing it together into a unified view to measure GTM performance in a credible way is often so complex it becomes impractical. But it doesn’t have to be this way.