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Case Study

Tonic.ai Saves $500k in Overhead Costs With Syncari

With Syncari in place, the team at Tonic.ai is empowered to do more than ever before. Tonic.ai's decision-making is faster, down to 2 minutes from what could take upwards of a half-hour without the data automation platform.

About Tonic.ai

Founded in 2018, Tonic.ai enables companies to create safe, synthetic versions of their data. In this way, companies can empower their software developers to do more without fear of using production data sets in development and testing. Thousands of developers use Tonic.ai daily to build their products more quickly across industries and the world.

75%

faster sales rep onboarding

93%

time savings in decision-making

$500k

saved in overhead costs

The Challenge

For most companies, data is a byproduct of doing business. It accumulates and is something to be used, but it isn’t at the forefront of business strategy. The opposite is true for Tonic.ai. When Omed Habib joined Tonic.ai as the VP of Marketing, he knew he wanted to do it right from the very beginning. And the rest of the executive team agreed. The core of most companies’ data woes lies in the fact that data lives all over the business. “It’s orphaned, unhygienic, and not in sync. When starting Tonic.ai, we wanted to make the right decision to make this work now and not haunt us later,” Habib explained.

The Approach

“I learned about Syncari early in their journey, and really loved what they were building and the vision for the platform, so I knew I wanted to bring Syncari to Tonic.ai as I built my team.” With Tonic.ai’s data-first mentality, bringing the data automation platform on was a no-brainer. And implementing Syncari from the ground up allowed the team to achieve some truly amazing results.

The Solution

With Syncari in place, the team at Tonic.ai is empowered to do more than ever before. Tonic.ai’s decision-making is faster, down to 2 minutes from what could take upwards of a half-hour without the data automation platform. “Syncari alone does what a 3-person team could do,” Habib disclosed. “It would be really difficult to track down information in our disparate systems and correlate them together. The overhead from that manual task can increase exponentially. Further, the decision-making on said records would also take lots of time. With Syncari, we have records all correlated to each other and synced according to the business logic we set in place in Syncari.”

Because of Syncari, Tonic.ai has been able to hire new sales reps more quickly because the onboarding and ramping process is so much faster with not only all the data at hand but also the automation inherent in the platform. With Syncari, Tonic.ai is able to focus more on enablement and product training for sales reps, with the knowledge that everything each rep needs to do their job is there when they need it, wherever they need it.

Omed Habib

VP of Marketing, Tonic.ai

"Syncari lets us focus on our business problem, not how to do business. It empowers us to put our product and our customers first."