Are you a data driven company or data driven crazy?

Are You a Data Driven Company or Being Data Driven Crazy?

For all the hype, the promise of the data driven company hasn’t played out for most firms. Ninety-four percent of businesses suspect that their customer and prospect data is inaccurate—and not because they haven’t collected enough of it. Worldwide, researchers estimate that organizations generate at least 7.5 septillion (that’s 7,500,000,000,000,000,000,000) gigabytes of new data every…

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